MASTERING DIGITAL MARKETING Offers Gide for Teaching Professional How to Market
By: Christina Mancuso Jan. 18, 2016
Years before the book was written, Michael Cohn tested the digital marketing strategy on his own company to make sure that it worked. He found that it produced amazingly successful results and it wasn't until that point that he was ready to share his knowledge and experience with other professionals so that they could benefit as well.
"Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal Clients" is a great guide for teaching professionals how to enhance their marketing efforts by adding the Internet marketing approach that is so necessary in this day and age. "To succeed in the 21st century, it is all about marketing your business online! Michael's years of consulting have made him the pro of communicating the practical 'how to.'" - Sara Basson, PhD, MBA, Accessibility Evangelist at Google "Mastering Digital Marketing" teaches professionals how to bring their businesses into the digital age easily and effectively. After reading the book, they will gain a deeper insight into why marketing their business online is essential to their success. Readers will also learn how to identify their target audience, build trust, the critical nature of testimonials, establish credibility, why relationships are so important, and how to write the perfect call-to-action.Videos