FlatandJuicy Launches Science eBook & App Platform on Kickstarter

FlatandJuicy's "City of Elephants" eBook & App, on Kickstarter, introduces the company's launch title together with their new platform and mission to support scientists and researchers. The FlatandJuicy platform enables creative eBooks/Apps of brilliant but hard-to-access research expeditions around the world, to help make the work more accessible to a wider audience. It provides a fundraising source for the Missions through a revenue share on the sale of published titles, and challenges the status-quo of the closed-access nature of the scientific and scholarly publishing industry.

Their first title "City of Elephants," focuses on a 30-year archaeological mission in Egypt, ancient cities, ships and military technology, Greek war-elephants, and the patronage of science by ancient Greek kings.

FlatandJuicy was founded by Jean-Louis Rivard, previously the Creative Director of the AT&T 3D Mozilla Browser "Pogo" beta launched in 2007/2008, as a founding member of his first internet startup. FlatandJuicy's approach to ebook and app creation - and core curriculum for learning - embraces the principles of STEAM education, adding art and culture into the more limiting trend of STEM education.

"The scientific publishing industry is broken," Rivard said, "and instead of adding value to visionary work it hides it behind steep paywalls, ridiculous publishing fees and closed bundled journals. We aim to help change that." With a series of interesting recent developments and startups focused on long-form journalism and micropublishing, FlatandJuicy makes an interesting addition that also touches on issues of online education and digital humanities.

"The goal is to provide a visual and creative voice to amazing research and development teams around the world, something that helps build an audience for their work, and inspires minds young and old to explore, dig deeper, and hopefully pursue science and research themselves," Rivard said. "I hope people will find it is a worthy cause, and help us on Kickstarter."

Explaining the platform brand, the Kickstarter page notes, "The world is flatter every day, thanks to technology and the internet in our pocket. But where do you find great science media that's more than just 'sciency science?' We want to keep it juicy: deep, meaningful, but still awesome fun - and actually help real scientists and scholars."

"City of Elephants" is based on "The Berenike Project" a University of Delaware / PCMA archaeological excavation and research expedition that has been featured in National Geographic and on Discovery Channel. The mission is working at the Graeco-Roman port of Berenike on the Red Sea coast, which was instrumental for importing African war-elephants in the 3rd century BC. It is co-authored by Rivard and Dr. Steven Sidebotham, founding Director of the research mission.

Rivard is also a Digital Media Producer for a 13-episode TV series "Wild Archaeology" currently in-development with Pale Fox Pictures and Tilt Cinema in Toronto, funded by APTN and CMF.

For further information please contact:
Jean-Louis Rivard, Founder & CEO
FlatandJuicy Media Corporation
USA 917-725-4249
Canada 416-220-8973

Facebook Page: facebook.com/flatandjuicy | Twitter: twitter.com/flatandjuicy | Media Kit: flatandjuicy.com/press

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