Familius Announces the Release of COUPON CRAZY
By: Christina Mancuso Jul. 23, 2013
Transmedia publisher Familius today announced the release of COUPON CRAZY, a new book that goes beyond the headlines and television shows to explore America's obsession with extreme couponing. Written by Mary Potter Kenyon, an active participant and expert in the extreme sport of couponing, COUPON CRAZY examines the phenomena of coupon use and the socio-cultural and socioeconomic factors that construct it.
A must-read for marketers, retailers and coupon-clippers everywhere, COUPON CRAZY delves into the history of couponing, refunding, the science of shopping, and reveals truths behind the "coupon culture" that has swept the nation. The book also explores the following themes and commonly asked questions about couponing:
- The Science of Shopping
- Who Are the Coupon Crazy?
- Does Couponing Always Make Cents?
- Who Are The Reining Coupon Queens and Kings?
- Couponing 101
- The Language of Couponing (a glossary of couponing lingo)
According to Phil Lempert, Editor Columnist and CEO of SupermarketGuru.com, "COUPON CRAZY goes beyond the headlines and television shows to unearth what this trend is all about, who it affects and why and underscores why it is here to stay. Every marketer, retailer and consumer needs to read this book. It offers the lessons to succeed both professionally and personally."
About the Author: Mary Potter Kenyon writes a weekly couponing column for The Dubuque Telegraph Herald and conducts couponing workshops and writing workshops for local community colleges and area libraries. She has been a homeschooler and writer for over 20 years and has had more than 300 articles and essays published in magazines, newspapers and anthologies, including five Chicken Soup books. Her essay, "A Mother's Masterpiece" was published in the January/February issue of Poet & Writer's magazine. Mary is a sought-after speaker for women's groups on the topics of combining writing and mothering, utilizing your talents in your everyday life and finding hope and healing in grief. She currently lives in Manchester, IA, with three of her eight children.
About the Publisher: Familius is a transmedia publisher who publishes for marriage, parenting, family fun, education, health and wellness, and children. The Familius mission is to help families be happy. We connect families with the books, e-books, videos, articles, and apps they need to build successful marriages and families. Let's Talk Family.
Book Details:
Title: Coupon Crazy, The Science, the Savings, and the Stories Behind America's Extreme Obsession
Author: Mary Potter Kenyon
Publisher: Familius
Publication: July 2013, $16.95
ISBN 9781938301889
eISBN: 9781938301896
6 x 9 trade paperback, Kindle, Nook, Kobo, IPad, ePub, 224 pages, illustrations, index
*Available from bookstores, online booksellers and http://www.familius.com
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