Cameron Chell Releases Debut Book, 'The Sustainable Startup'

CALGARY, ALBERTA(Marketwired - Aug. 21, 2014) - Calgary-based venture creation firm, Business Instincts Group, announced today the launch of 'The Sustainable Startup', a debut book from their CEO and leading Canadian Entrepreneur, Cameron Chell.

The Sustainable Startup, which is available to order in print or as a digital download, was officially launched at the Grow Conference, of which the book is an official sponsor, which runs from August 20th -22nd. Written alongside friend and colleague Jamie Clarke, the book distills experiences gained during over twenty-five years of creating and growing, startups.

Chell and Clarke have broken down collective experiences into seven distinct principles designed to ensure a startup is focused on creating and forming incredible teams around founding ideas. These principles define a sustainable startup as a scalable and profitable company, focused on building teams around 'big vision thinking'.

Cameron Chell has been building business for over two decades and in that time has Co-founded several startups including the original could computing company Futurelink and, more recently, Canadian space tech startup UrtheCast, visual search startup Slyce and the Oil & Gas downhole communication platform, Cold Bore Technology.

He is also a regular contributor to the Globe & Mail, TechVibes and more recently Inc.com.

The seven principles outlined in The Sustainable Startup have started being serialized in the Globe & Mail over the coming months with the first having already been published - http://www.theglobeandmail.com/report-on-business/small-business/starting-out/why-sustainable-startups-choose-creation-over-competition/article18843582/

About Cameron Chell

Cameron Chell is the CEO of Business Instincts Group as well as a Top 40 Under 40 Alumni. He has built several startups as well as being the Founder of Futurelink, the original cloud computing company. He is also the Co-Founder of UrtheCast, the first commercial video platform from space and Slyce, the visual purchasing engine.

To learn more - CameronChell.com

About Jamie Clarke

Jamie Clarke works with entrepreneurs to produce relevant and remarkable content across multiple platforms. His articles have been featured and shared by a variety of industry leading organizations. Since graduating the University of New Brunswick, Jamie has spent his time in the sales and marketing departments of small businesses and startups helping to drive user conversion and growth.

About Business Instincts Group (BIG)

Business Instincts Group is a venture creation company founded by entrepreneurs who understand what it takes to launch a successful business because they've done it, repeatedly. BIG is one team with specialists across ideation, finance, strategic planning, technical development, project planning, marketing, public relations and advertising. BIG makes ideas happen.

To purchase or download the book, please click here - The Sustainable Startup

To view accompanying image, visit the following link: http://www.marketwire.com/library/20140820-BookCover.jpg

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