Director of Marketing and Communications Appointed at Shea's

Shea's Performing Arts Center today announced the appointment of Sarah Heximer as Director of Marketing and Communications. Former Sr. Account Supervisor and Business Development at Eric Mower + Associates, she will manage the marketing of the extensive and diverse programming at Shea's Buffalo Theatre, Shea's 710 Theatre, and Shea's Smith Theatre.

"I am incredibly excited and honored to be joining the team at Shea's Performing Arts Center. Having grown up in Western New York, being a musician and performer as well as a Shea's season ticket holder, I cannot think of a more exhilarating place to work and do what I love. It is a once in a lifetime opportunity and I am ready to get started!"

President of Shea's Performing Arts Center Michael G. Murphy said, "We are very pleased that Sarah is joining our senior management team. She brings to Shea's a deep understanding of innovative marketing strategies, a love of the performing arts, and creative energy that will help Shea's to further expand its audience and advance its mission."

Prior to her employment at Eric Mower + Associates, Sarah worked in various senior leadership roles responsible for marketing and brand strategy. She graduated from Simon School of Business, University of Rochester, with an MBA in Marketing, Brand Management, and Entrepreneurship, and received a B.S. in Psychology from The University of Rochester. During her time at the University of Rochester, Sarah studied abroad at the University of Florida, London England, concentrating on International Marketing and Theatre. Sarah is an active member of the Western New York community, having served on the board of Cradle Beach from 2013-2015 and as a committee member for The Buffalo Zoo and Shea's Performing Arts Center Galas, as well as the Hauptman Woodward Institute Riedel Event.