Sun Life Financial Inc. (NYSE: SLF, TSX: SLF) and Cirque du Soleil® announced a two-year partnership which grants the financial services company naming rights to IRIS, a Journey through the World of CinemaTM, a new major, resident production created exclusively for Los Angeles, presented at the Kodak Theatre at Hollywood & Highland Center, home of the Academy Awards®.
"Like Cirque du Soleil, Sun Life is committed to ensuring a brighter future for the communities where it does business and we're excited to partner with them to bring the Sun Life Rising Star Awards program, our signature philanthropic initiative, to Los Angeles," Webster continued.
IRIS is the latest Cirque du Soleil creation: a fanciful, kinetic foray into the world of film. Weaving together dance, acrobatics, live video, filmed sequences and animation, the show reels through the history of cinema, bringing the movie-making process into sharp relief. The production is written and created by director-choreographer Philippe Decouflé, the founder and artistic director of the acclaimed French dance troupe Compagnie DCA. Grammy®-and Emmy Award®-winner and Academy Award® nominee Danny Elfman is music composer. The show is cleverly named for the adjustable opening that controls the amount of light that passes through a camera lens, as well as for the colored part of the human eye.
Sun Life's partnership with Cirque du Soleil solidifies the company's commitment to supporting innovation in the arts and further extends its marketing presence in the U.S. Sun Life is rapidly becoming a leader in the sports marketing arena, with recently announced partnerships including the naming rights to Sun Life Stadium, home of the Miami Dolphins, Florida Marlins and University of Miami Hurricanes; a multi-faceted agreement with the 17-time World Champion Boston Celtics; and a collaboration with PGA TOUR's Hunter Mahan.
About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. Product offerings may not be available in all states and may vary depending on state laws and regulations. As of March 31, 2011, the Sun Life Financial group of companies had total assets under management of US $484 billion. For more information, please visit www.sunlife.com/us. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.
About Cirque du Soleil
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a major Quebec-based organization providing high-quality artistic entertainment. The company has 5,000 employees, including more than 1,300 performing artists from close to 50 different countries. Cirque du Soleil has brought wonder and delight to more than 100 million spectators in nearly 300 cities on five continents. For more information about Cirque du Soleil, visit www.cirquedusoleil.com.
Videos