USO and Sesame Street Debut New 30-Minute Character PerformanceApril 30, 2015Sesame Street and the USO are addressing these realities head-on by debuting a brand new 30-minute character performance centered around military-to-civilian transition, while simultaneously running their ever popular hit “Katie is Moving to a New Base.”
Event Series ROOTS to Air on History, A&E and LifetimeApril 30, 2015HISTORY, A&E and LIFETIME greenlight the scripted event series ROOTS for a new generation of viewers to simulcast on all three flagship brands; it was today announced by Dirk Hoogstra, EVP and General Manager, HISTORY.
Lifetime to Launch Short-Form Digital Platform FALL INTO MEApril 30, 2015Marking its first original scripted content for non-linear distribution, Lifetime will launch the short-form digital platform Fall Into Me (working title), featuring eight series of romantic drama stories for today's modern and tech-savvy woman, it was announced today by Rob Sharenow, Executive Vice President and General Manager of Lifetime.
LEAGUE OF THEIR OWN's Rosie O'Donnell and Geena Davis Reunite at BFFApril 30, 2015A historic reunion will take place at Geena Davis's upcoming Bentonville Film Festival (BFF), when Gina Casey and Alice Fracasso, join Geena Davis and Rosie O'Donnell on the baseball diamond at Arvest Park, home of the minor league baseball team, the Northwest Arkansas Naturals, on Thursday, May 7.
Discovery Networks International Grows Viewership WorldwideApril 30, 2015Discovery Networks International continued to grow its viewership worldwide, closing 1Q15 with double-digit audience growth with a 10% increase in average audience across the portfolio (vs. 1Q14) and reaching 650M viewers across its portfolio of networks.