USO and Sesame Street Debut New 30-Minute Character PerformanceApril 30, 2015Sesame Street and the USO are addressing these realities head-on by debuting a brand new 30-minute character performance centered around military-to-civilian transition, while simultaneously running their ever popular hit “Katie is Moving to a New Base.”
Event Series ROOTS to Air on History, A&E and LifetimeApril 30, 2015HISTORY, A&E and LIFETIME greenlight the scripted event series ROOTS for a new generation of viewers to simulcast on all three flagship brands; it was today announced by Dirk Hoogstra, EVP and General Manager, HISTORY.
Lifetime to Launch Short-Form Digital Platform FALL INTO MEApril 30, 2015Marking its first original scripted content for non-linear distribution, Lifetime will launch the short-form digital platform Fall Into Me (working title), featuring eight series of romantic drama stories for today's modern and tech-savvy woman, it was announced today by Rob Sharenow, Executive Vice President and General Manager of Lifetime.