Vera Wang Launches New Scent at Kohl's

Vera Wang will debut a new exclusive scent, Be Jeweled, this April at Kohl's.

"Jewels are my middle name," the designer told WWD. "I have been so obsessed with jewelry forever - on the runway and for myself. And I love the idea of Be Jeweled; it brings that romantic notion of getting ready. Brides bejewel themselves; Indian women are bedecked with their saris, royalty has tiaras. There's something about jewelry that represents a ritual where you will become dazzling."

"Kohl's is very excited to launch Be Jeweled, the first exclusive fragrance from Vera Wang that will be available only at Kohl's department stores," said Peggy Eskenasi, senior executive vice president of product development for Kohl's. "The launch of this fragrance builds upon our existing partnership with Vera Wang and we are looking forward to providing customers with yet another exclusive product from one of the most coveted and respected designers in the industry."

Wang has done very well at Kohl's with her Simply Vera collection. It includes clothing, accessories, sleepwear, shoes, jewelry, home and color cosmetics. "We've carefully built a lifestyle brand at Kohl's, and this is right in line with what we're doing there," added Wang. "We're not going to date anyone, but this scent will skew to a youthful sense of romance and fun."

Be Jeweled a fruity floral scent created with Givaudan's Yann Vasnier with top notes of pomegranate, red current and champagne accord. The core of the scent has passion fruit extract, pink honeysuckle and pink peony with hints of cosmone musks, pink sugar crystals and Australian sandalwood.