Tyra Banks Invests in Shopping Site The Hunt

By: Jennifer Diamond Jul. 16, 2013

WWD reported supermodel and businesswoman Tyra Banks joined actor Ashton Kutcher as an investor in the community-driven shopping start-up TheHunt.com. Banks made the investment through her company Fierce Capital LLC.

"I created Fierce Capital LLC because supporting female owned, led and targeted businesses is extremely important to me. We are excited about The Hunt, our first fashion investment, because it truly sucks to discover a great style item but not be able to find and buy it. The Hunt solves that fashion dilemma in a fun and innovative way," said Banks.

The Hunt helps shoppers find where to buy items featured in photos, whether sent directly to TheHunt.com or seen on social sites like Pinterest, Facebook, Instagram and Tumblr. Users who recognize items tell others in The Hunt community where they can buy the product.

Banks said, "What I love about The Hunt is that women help other women find their perfect outfit [head-to-toe]. I am excited to be part of this new approach to collective retail and styling."

The Hunt was cofounded by tech entrepreneurs Tim Weingarten and Simon Peck and was launched in January.

Celebrities and entertainment influencers with a certain following will help bring awareness to the shopping site. They also bring their ideas on how to better the platform. Kutcher is already an experienced start-up investor in firms such as Fashion GPS, StyleSeat and Fab.com, and has already suggested helpful improvements to the design-user interface. Weingarten expects Banks to do the same.

"She intends to be extremely active and in no way a passive investor. From her acumen in style and fashion to her intuitive and innate sense on how the community should be guided over time, she has lots of ideas," the ceo said.

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