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UPDATE: AT&T Removes Tweet Encouraging Disruptive Theatre Behavior; Responds to BWW, Broadway Community

This morning, AT&T wireless posted an ad on Twitter encouraging people to watch football on their phones while at the theatre. Despite such behavior being rude, disruptive and, in New York City, illegal, AT&T wrote, "Don't let life get between you and football."

UPDATE: AT&T has since removed the original tweet and has responded to us here at BroadwayWorld, as well as some of its critics from Broadway and theatre community at large, writing:

See a screenshot of the original tweet below:

And here's how the theatre community first responded to the ad:

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From This Author Michael Dale