Tommy Hilfiger is changing things up for this fall's New York Fashion Week. The designer, who typically shows his women's collection during the Sunday night 8 p.m. time slot, is moving to it to Monday morning Sept. 9 at 11 a.m. The women's runway show at Pier 94 on 12th Avenue and 55th Street, a few blocks from Lincoln Center.
Another change this year is that Hilfiger has to canceled his men's runway show during fashion week.
"We've made a strategic decision to focus our attention during New York Fashion Week on our women's business. Men's wear remains at the heart of the Tommy Hilfiger brand, and we will continue to develop innovative ways to present our men's collections through channels that speak directly to consumers," said Avery Baker, chief marketing officer for the Tommy Hilfiger Group.Baker noted that the company has always invited U.S. and international retailers to the women's show which they will continue to do. "We expect our emphasis on the women's runway collection to have a halo effect on our women's wear business overall," she said. The goal of the daytime move is to allow Hilfiger to put more emphasis on the women's runway collection, which is seeking to expand its global presence.
Tommy Hilfiger Makes Big Changes for Fashion Week
By: Jennifer Diamond
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