TodayTix Surpasses $100 Million in Sales, Unveils New Logo and More
TodayTix, the international ticketing platform on a mission to redefine the way people see theater, today announced it has surpassed $100 million in sales and has unveiled its new visual identity.
Extending on its mission to connect the next generation of culture lovers to theater, TodayTix's refreshed brand and mobile apps make discovering and attending extraordinary performances even more accessible - and now include the ability to plan theater-going adventures up to 30 days ahead of time.
Since launching in 2013, the arts-meets-technology startup has upended the $50 billion yearly global theater industry initially by launching the first and only free mobile apps for iOS and Android and subsequently launching the industry's first mobile lotteries on Broadway and in the West End - offering steep discounts to the most anticipated shows. In this timeframe, TodayTix has also expanded rapidly to 10 regions across the U.S. and U.K. and bolstered its partnerships to over 450 leading theater institutions around the globe.
"Reaching over $100 million in sales is an incredible milestone that underscores the growing demand for seamless access to theater," said Merritt Baer, CEO and Co-Founder of TodayTix. "We're thrilled to have helped nearly three million customers access the best shows in their cities, and look forward to further connecting with culture enthusiasts through our fresh visual identity."
TodayTix New Mobile App Features:
- Starting today, customers can now purchase tickets up to 30 days in advance to one hour before show time.
- Kicking-off first in New York City and London, users can leverage the new "Discover" recommendation feature to uncover the show that's right for them based on their interests - whether they're seeking the perfect play for date night or a family evening out on the town.
TodayTix New Visual Identity:
- A new brand logo with an eye-catching "X" graphic.
- Working with noted photographer Billy Kidd and tapping a breadth of muses from Glee star Darren Criss and pivotal Hamilton cast member Ariana DeBose to up-and-coming actors such as Miss Saigon's Eva Noblezada and 15-year old actress and singer Sophia Anne Caruso, the brand's new photoshoot and creative assets celebrate diversity and inclusion in theater.
"Bonded by a deep appreciation of the arts, we set out to reintroduce theater to our fellow millennials. Our new visual identity, developed by some of the minds behind our generation's' beloved brands including Shake Shack, Sweetgreen, Warby Parker and Saturdays NYC, continues to push the envelope of creative expression," said Brian Fenty, Co-Founder of TodayTix. "Whether you're interested in fashion, photography, movement or literature, culture lovers of all ages and interests now have even better access to what they love most - great shows at great prices."
This momentum comes on the heels of TodayTix launching its successful "Broadway Backstory" podcast in partnership with Theater People's Patrick Hinds, which surpassed over 100,000 downloads in just three months.
TodayTix is an international ticketing platform on a mission to redefine the way people see theater. Through effortless access to the best shows, insightful guidance to the world of theater, and thoughtful service at each moment along the way, TodayTix enables people to discover the best that their city has to offer. As the first and only free mobile app for iOS and Android connecting the next generation of culture lovers to theater, TodayTix is disrupting an established industry that is ripe for innovation.
Operating in the world's most iconic theater markets, TodayTix secures the best discounted and full price tickets available for the hottest shows in New York City, London's West End, the San Francisco Bay Area, Los Angeles, Seattle, Philadelphia, Connecticut, Boston, Washington DC and Chicago.
Since launching TodayTix in New York City in December 2013 by life-long friends and Broadway producers Merritt Baer and Brian Fenty, the company has quickly amassed partnerships with more than 450 theater institutions globally. These include but are not limited to: The Public Theater, MSG Entertainment, Roundabout Theatre Company, Cirque du Soleil, Blue Man Group, Manhattan Theatre Club, The Metropolitan Opera, BAM, Nimax, Really Useful Theatres, Kenneth Branagh Theatre Company, Royal Court, Goodman Theatre, Lyric Opera, SHN, American Conservatory Theater, Geffen Playhouse, Center Theatre Group, The Wallis Annenberg Center for the Performing Arts, LA Opera, Arena Stage, Woolly Mammoth Theatre Company, Huntington Theatre Company, A.R.T., Goodspeed Musicals, Hartford Stage, Opera Philadelphia, and Wilma Theater.
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