Sophia Vergara Launches Shapewear with Kmart

Watch out Kmart! Sofia Vergara is bringing "fun and cute" shapewear to the store. The nine-piece collection of shapers will launch this June in about 800 Kmart stores and joins the actress' current line of dresses, shoes, accessories and home accents.

"My shapewear launch is very exciting and really fun for me because the colors and materials are so sexy," said Vergara.

The shapewear collection, which retails from $14.99 to $23.99, includes toning bodysuits, camis, tanks, bustiers, waist-shaping briefs and boyshorts, thigh slimmers, and half and full-slips. Bodysuits and bustiers with built-in bras will be cup-sized 36C to 38DD and 40D, while other items will be sized M to 2X.

John Goodman, executive vice president of apparel and home for Sears Holdings Corp. (which operates Kmart) said the partnership with Vergara represented Kmart's efforts "to gain more relevance in a younger audience, especially around contemporary fashion....We have built a junior business," with such labels as Dream Out Loud by Selena Gomez and Bongo. "We think Sofia has a great way about her. She's beautiful. She has a specific style and she truly represents the modern woman."

"This has been a great adventure starting with clothing and accessories, fine jewelry and watches, and most recently hosiery and underwear. Now with shapewear, we have covered most of the stuff I've wanted to do," said Vergara.

Asked if she personally wears shapewear, Vergara replied: "Usually, when I go to an event I wear shapewear....It's not to hold anything in, but to smooth everything out....But I do have to wear a bra with everything."

She added that "shapewear has always been a part of a woman's wardrobe, but I wanted it to look cute, not like a horrible girdle. It's for the everyday woman who wants to look good without spending a lot of money on shapewear, earrings or high heels that make her look cute and sexy."