ONCE UPON A TIME's Jennifer Morrison to Appear at Bloomingdale's in NYC, 9/27

Bloomingdale's will become 'Fairytale Land,' the enchanted world of ABC's hit series "Once Upon a Time," with a flagship window presentation and fashion merchandise salute to the show. The Lexington Avenue windows will be celebrated with actress Jennifer Morrison, who plays Emma Swan, appearing at New York's 59th Street Flagship store to meet and greet fans of the series.

The themed window presentation will be based on the show's fairytale themes, incorporating iconic visuals from the series' production along with "inspired by" fairytale fashion trends from Bloomingdale's.

The event will take place tomorrow, Thursday, September 27, 2012. Morrison will hold an autograph session with fans from 4 to 6 p.m. at the Bloomingdale's Flagship Store at 59th Street and Lexington Avenue, 2nd floor.

Last season's No. 1 new drama, "Once Upon a Time" returns SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET), on the ABC Television Network.

Photo Credit: Peter James Zielinski