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NYMF to Present Readings of iLLA: A NEW HIP HOP MUSICAL, 7/20 & 23

The creative team of iLLA: A Hip Hop Musical has announced that their IndieGoGo campaign has hit 30% of the funding goal. The NYMF Developmental Readings will take place Monday, July 20th at 4:00 PM and 8:00 PM, Thursday July 23rd at 5:00 PM at The Mint Theater, located at 311 West 43rd Street in New York.

iLLA: adjective. Exceedingly ill. Greater than. More superior.

"His rhymes are ill, but mine are illa!"

Ronvé and Jevares are breaking the mold, taking hip hop to the next level. This fresh, inventive production is taking the American musical to higher ground, merging the musical styles of hip hop, R&B, gospel and more.

iLLA follows Robert, a classically trained dancer, who dreams of becoming a famous rap star. After suffering a humiliating defeat at a leading open mic competition Robert struggles to redeem himself in the eyes of his community. He falls hard for a girl named Stacy but his family's prejudices threaten to tear them apart. Can Robert overcome his fears and troubled home life to achieve his Hip Hop dreams? It's a journey of Swagger, Struggle and Self-love that we all must travel. Do you have what it takes to be iLLA?

Fans can show their support by visiting IndieGoGo at Watch the video to learn what "iLLA: A Hip Hop Musical" is all about. Support the campaign and share on social media - visit or go to, or follow on Twitter: @illathemusical, Instagram: @illathemusical and Facebook:

Jevares C. Myrick (Music) is an American-born producer/composer, singer, dancer and actor born in Montgomery, Alabama where he lived until he was eight years old, until his family moved to Marietta, GA. His regional theater credits include The Producers, Sophisticated Ladies, Ragtime, Grease, Ain't Misbehavin', Hairspray, Little Shop of Horrors, All Night Strut, Smokey Joe's Café, among others. Jevares attended Wright State University in Dayton, Ohio on a full scholarship as a Voice Performance/Opera Major and was featured in several Opera and Musical Theatre productions. Shortly after, he decided to pursue a career in performing, and was immediately cast as a lead performer for Royal Caribbean and Holland America Cruise Lines. Currently, Jevares can be seen composing and creating corporate backing tracks for Six Flags Over Georgia, Georgia Aquarium, and the Simon Corporation. While maintaining an active life as a composer, Jevares performs in the Book of Mormon National Tour and Broadway casts as a universal/vacation Swing.

Ronvé O'Daniel (Book & Lyrics) is an American rapper, producer and actor, born in Queens, New York, where he lived until he was four years old. It was then when he and his family eventually moved to Marietta, GA where he was raised. He released his debut solo album entitled, He Speaks So Well in the fall of 2011. He Speaks So Well created a tremendous buzz throughout the industry, including a spot on Billy Danze's (from legendary hip hop group M.O.P.) mixtape series R.U.N (Rap's United Nations) as well as DJ Green Lantern's Overtime Grind Mixtape Vol 2. Ronvé has also been featured in XXL Magazine as well as As a professional actor, Ronvé was featured in productions including Altar Boyz, Seussical the Musical, and Amen Corner. Currently, Ronvé is continuing to work as a recording artist. His current singles "Classy" and "Star Power" are in full rotation and are available on iTunes.

David Coffman (Executive Producer-NYMF Developmental Reading) is currently the New York representative for Scandinavia's largest theatrical stage rights agency, Nordiska ApS. Negotiated international licenses for live stage rights for many Broadway musicals including The Addams Family, Flashdance, Hairspray, Spring Awakening, The Full Monty, Avenue Q, Wicked (Helsinki), Next To Normal among many others. Currently also the Managing Director for Sundance Productions Inc., which is the New York office of BB Promotion - The Art of Entertainment, the group is now one of the leading firms providing high quality live entertainment in Europe. Based in Mannheim, Germany, the group's field of responsibility and line of business includes directing concerts in the region, facilitating national and international tours of musical theatre productions as well as premieres of German productions. Currently working with Briones Productions in Mexico for licenses of CATS and Rock of Ages. Additionally David co-conceived and produced the hit Latino musical 4 Guys Named José which played Off Broadway and is in the MTI catalog and Blackbirds of Broadway which played to great success in theatres across the U.S., The Montreal Jazz Festival and two commercial European tours. David has also managed and/or booked Tango Argentino, Flamenco Puro, as well as domestic and international tours of A Chorus Line, Ain't Misbehavin', One Mo' Time, My One and Only, Ballet Folklorico de Chile, Ballet, Folklorico de Mexico, Dancers and Musicians of Bali, Antología de la Zarzuela, National Dance Company of Senegal, Spellbound, A Magic Night In America, Africa Oye and 3 Mo' Divas.

The New York Musical Theatre Festival nurtures the creation, production, and public presentation of stylistically, thematically, and culturally diverse new musicals to ensure the future vitality of musical theatre. Now in its twelfth year, the Festival is the largest musical theatre event in America. The preeminent site for launching new musicals and discovering new talent, the Festival provides an affordable platform for artists to mount professional productions that reach their peers, industry leaders, and musical theatre fans. More than 90 Festival shows have gone on to productions on and Off-Broadway, in regional theaters in all 50 states, and in more than 20 countries worldwide. Festival alumni have received a wide array of awards including the Tony Award and the Pulitzer Prize. In 2013, NYMF received a special Drama Desk Award in recognition of its work "creating and nurturing new musical theatre, ensuring the future of this essential art form." NYMF is the flagship program of National Music Theater Network, Inc., a 501(c) (3) not-for-profit organization. NYMF is supported, in part, by public funds from the New York City Department of Cultural Affairs, and from the New York State Council on the Arts, a state agency. For more information, visit

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