NYC Premiere of IDEATION to Close 59E59 Theaters' 5A Season

59E59 Theaters will wrap up the 2015/2016 5A Season with the NYC premiere of IDEATION, written by Aaron Loeb and directed by Josh Costello. Produced by San Francisco Playhouse, IDEATION begins performances on Saturday, March 5 through Sunday, April 17. Opening Night is Tuesday, March 15 at 7 PM. The performance schedule is Tuesday - Thursday at 7 PM; Friday at 8 PM; Saturday at 2 PM & 8 PM; and Sunday at 3 PM. Please note there is no performance on Saturday, March 6 at 2 PM. Performances are at 59E59 Theaters (59 East 59th Street, between Park and Madison Avenues). Single tickets are $70 ($49 for 59E59 Members). To purchase tickets, call Ticket Central at (212) 279-4200 or visit

In Aaron Loeb's "devilishly funny and demonically dark comedy" (San Francisco Chronicle), a group of corporate consultants work together on a mysterious and ethically ambiguous project. As the lines between right and wrong are blurred, these corporate cogs navigate cognitive dissonances and moral dilemmas. Called "nothing short of mind-blowing" by San Francisco's Stark Insider, IDEATION hilariously and horrifically captures corporate groupthink run amok.

Reprising their roles from the San Francisco Playhouse run are Ben Euphrat, Jason Kapoor, Carrie Paff, Mark Anderson Phillips, and Michael Ray Wisely.

The design team includes scenic design by Bill English; lighting design by Gertjan Houben; costume design by Abra Berman; and sound design by Theodore J.H. Hulsker.

Aaron Loeb's (playwright) full-length plays include Brown, First Person Shooter, Blastosphere (with Geetha Reddy), and Abraham Lincoln's Big, Gay Dance Party, which had its Off-Broadway premiere in 2010. In addition to the Glickman Award for Ideation, other honors Loeb has received are: two Bay Area Theater Critic Circle Awards for Best New Play (First Person Shooter in 2007, Abraham Lincoln's Big, Gay Dance Party in 2008, both of which had their world premieres at the San Francisco Playhouse), Outstanding Play from the New York International Fringe Festival (Abraham Lincoln's Big, Gay Dance Party 2009), GLAAD Media Award Nominee (Abraham Lincoln's Big, Gay Dance Party 2009), and seven "Emerging Playwright Awards" from PlayGround. He is a member of the Dramatists Guild, Inc. and a Playwrights Foundation resident playwright.

Josh Costello (director) is a Bay Area stage director and the Literary Manager and Artistic Associate at Aurora Theatre Company, where he directed Wittenberg. Other recent projects include his adaptation of Cory Doctorow's Little Brother for Custom Made Theatre Company, Reborning by Zayd Dohrn, the Sandbox production of Ideation by Aaron Loeb for San Francisco Playhouse, and Toil & Trouble by Lauren Gunderson for Impact Theatre, all world premieres. Other directing work includes My Children! My Africa! and the Bay Area premiere of Lovers & Executioners for Marin Theatre Company, House of Lucky at Magic Theatre, Romeo and Juliet: The Fire Ballet at The Crucible in Oakland, Hamlet at Shakespeare-by-the-Sea in LA, and his adaptation of The Rover for The Chance Theater in Orange County and for a live television broadcast on LA and Orange County's PBS affiliate. Josh was the founding Artistic Director of Impact Theatre, the Artistic Director of Expanded Programs at Marin Theatre Company, the Education Director at Marin Shakespeare Company, and a faculty member at Cal Shakes, ACT, SF Shakes, UC Riverside, Cal State Long Beach, South Coast Rep, and the American Academy of Dramatic Arts in Hollywood. Josh holds a BFA in Theatre from Boston University, and an MFA in Directing from the University of Washington, Seattle.

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