League of American Theatres & Producers Renamed 'The Broadway League'
By: BWW News Desk
On Tuesday, December 18, the membership of The League of American Theatres and Producers, the national trade association for the Broadway industry, approved the Board of Governors' recommendation to change the organization's name to The Broadway League -- a name which more aptly reflects the composition of the League's membership. The League's membership is not limited to theatre owners and producers, but includes Broadway presenters, general managers and other Broadway industry professionals. The name change process will begin immediately, and take several months to complete.
"As Broadway has a main street named after it in over 25 cities (that we know of), and as we have a Broadway series in over 150 cities, it is clear that Broadway really is the longest street in America.....making our new name even more appropriate across the country," commented Charlotte St. Martin, Executive Director of The Broadway League (formerly known as The League of American Theatres and Producers, Inc.)
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