Jonathan Adler Teams With United Legwear
By: Jennifer Diamond
Jonathan Adler Enterprises signed a licensing deal with United Legwear Co. to produce a collection of legwear for men and women. The legwear are in addition to Adler's accessories, sunglasses, handbags, bow ties and more.
The collection of socks will feature combed cotton crew styles for men and women that will highlight Adler's well-known graphics including harlequin, chevron and Greek key patterns. Also, look out for socks with his signature whimsical motifs like squirrels, scooters, owls and devils. Look for them this holiday season in department stores like as Bloomingdale's and Neiman Marcus, specialty boutiques and 26 Jonathan Adler stores in the U.S. and one unit in London. A line of tights for women will be introduced at a later date. Adler said basic products such as socks "don't have to be boring." "I'm obsessed with the bold patterns, colors and icons in the new [sock] collection. Each style says glamour and sophistication, all with a dash of stylish sprezzatura [a certain nonchalance]," said Adler. "I want whatever I make - from pottery, to furniture and accessories - to add style, craft and joy to people's lives." Adler added, "My goal is to make the ankle the new fetish zone. I love a classic sock with a little unexpected detail on the ankle. Our socks are chic and classic with a dash of irreverence." Isaac E. Ash, president and chief executive officer of United Legwear Co., described Adler's aesthetic as a "modern, joyful lifestyle that's glamorous yet approachable." "It's a natural product extension...Picture lounging on an Adler sofa, shoes kicked off and relaxing in socks that are as beautiful as the rest of the decor," said Rita Polidori O'Brien, vice president of licensing and marketing at ULC.
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