Jimmy Page Launches Show of Peace in Beijing

Legendary Led Zeppelin guitarist and Rock ‘n' Roll Hall of Famer Jimmy Page along with up-and-coming guitar prodigy Orianthi are in Beijing launching the world's biggest live music event, the free ‘Show of Peace' Concert scheduled for April 17, 2010. The concert will take place on a special stage to be erected outside of Beijing's Bird's Nest and is expected to be heard via television, radio and Internet broadcasts by more than two billion people around the world. The groundbreaking concert will be part of a yearlong awareness campaign to create a more peaceful and greener planet for future generations.

At the press conference Page will be honored with the Global Peace Award from the United Nations' Pathways to Peace organization, presented by UN Pathways to Peace representative Michael Johnson. Returning to Beijing after his appearance during the closing ceremonies of the 2008 Beijing Olympic Games, Page said: "Music has been the most powerful language to reach the hearts of people around the world."

Top artists from around the world will perform in an unprecedented cultural exchange in front of Beijing's Bird's Nest, the iconic stadium that became the global image of the 2008 Olympics in China with second stage set up at the Forbidden City. The concert was the brainchild of US television and music producer Rick Garson will be produced ZZYX Entertainment. Award-winning director Hamish Hamilton whose credits include specials with the Rolling Stones, Justin Timberlake, Madonna, as well as the Academy Awards, Super Bowl and the MTV Music Awards will direct the event.

Video messages of peace and commitment from worldwide celebrities will be shown during the concert, and viewers will also contribute their messages through social networks.

The Show of Peace Foundation is being formed with the goal to help improve the quality of life for all and protect our planet for future generations by empowering the youth of the world as a voice for change, and by encouraging socially responsible leaders to take positive action. Further concert details and information and ticket availability go to www.showofpeace.com.

B-Roll Includes: Footage from press conference, soundbites from Jimmy PageChinese People's Association for Friendship with Foreign Countries, Rick Garson (ZZYX Entertainment) and Orianthi.