INDUSTRY INSIGHT: Weekly Grosses Analysis - 3/18; MOTOWN and LUCKY GUY Off to Impressive Starts

By: BWW Special Coverage Mar. 18, 2013

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Welcome to this week's edition of our new WEEKLY GROSSES ANALYSIS, part of our new Industry Insights section that will feature insider industry information, commentary and insights!

MOTOWN: THE MUSICAL celebrated platinum sales of $1,029,883.00 in its first week of sold-out performances at the Lunt Fontanne Theatre on Broadway, joining the celebrated 'Million Dollar Club.'

This marks the first time a new Broadway musical has joined the million dollar club in its first week of previews without an out-of-town tryout. (And in only 7 performances, one short of the standard 8 performance week). Seen for the first time anywhere by a paying audience, the new musical based on the life of iconic Motown founder Berry Gordy and featuring music and lyrics from the legendary Motown catalog, officially opens on April 14.

Also of note for the week ending 3/17/13, in its first full eight performance week, LUCKY GUY grossed $1,294,233, which was 115.16% of its gross potential. Attendance was 100.94%.

Read on for all the weekly grosses statistics for the movers and shakers from the latest grosses, 3/17/2013.

Top 5 by This Week Gross

WICKED	$1,950,727
THE LION KING	$1,776,767
THE BOOK OF MORMON	$1,667,180
LUCKY GUY	$1,294,233
SPIDER-MAN TURN OFF THE DARK	$1,264,081

Bottom 5 by This Week Gross
HANDS ON A HARDBODY ($196,151), VANYA AND SONIA AND MASHA AND SPIKE ($338,621), ANN ($376,134), BREAKFAST AT TIFFANY'S ($396,866), ROCK OF AGES ($420,521)

Top 5 by This Week Gross vs. Last Week Gross

WICKED	$287,417
SPIDER-MAN TURN OFF THE DARK	$240,136
THE LION KING	$209,038
MATILDA	$200,643
THE PHANTOM OF THE OPERA	$200,423

Bottom 5 by This Week Gross vs. Last Week Gross
ROCK OF AGES ($-9,009), CINDERELLA ($-4,662), NICE WORK IF YOU CAN GET IT ($14,473), THE BOOK OF MORMON ($16,773), ANNIE ($24,798)

Top 5 by Average Ticket Price

THE BOOK OF MORMON	$190.49
LUCKY GUY	$135.59
WICKED	$135.38
THE LION KING	$135.28
ONCE	$115.42

Bottom 5 by Average Ticket Price
HANDS ON A HARDBODY ($34.88), VANYA AND SONIA AND MASHA AND SPIKE ($55.62), BREAKFAST AT TIFFANY'S ($59.84), ANN ($63.50), KINKY BOOTS ($74.16)

Top 5 by Gross % of Potential

THE BOOK OF MORMON	116.72%
WICKED	116.04%
LUCKY GUY	115.16%
THE LION KING	104.85%
ONCE	94.2%

Bottom 5 by Gross % of Potential
HANDS ON A HARDBODY (18.61%), ANN (35.5%), BREAKFAST AT TIFFANY'S (44.28%), NICE WORK IF YOU CAN GET IT (46.87%), VANYA AND SONIA AND MASHA AND SPIKE (47.16%)

Top 5 % of Seats Sold of Total Seats

THE BOOK OF MORMON	102.6%
LUCKY GUY	100.9%
ONCE	100.1%
NEWSIES	99.9%
WICKED	99.6%

Bottom 5 % of Seats Sold of Total Seats

CAT ON A HOT TIN ROOF (65.6%), ANN (66.5%), HANDS ON A HARDBODY (68.7%), ANNIE (70.6%), NICE WORK IF YOU CAN GET IT (72.0%)

Top 5 by Seats Sold This Week vs. Last Week

SPIDER-MAN TURN OFF THE DARK	2434
MATILDA	1718
THE PHANTOM OF THE OPERA	1503
JERSEY BOYS	1311
LUCKY GUY	1289

Bottom 5 by Seats Sold This Week vs. Last Week
ANN (-613), HANDS ON A HARDBODY (-359), ANNIE (-138), KINKY BOOTS (-21),

That's all for this week... Other statistics that you'd like to see? Let us know!

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