CATWALK by TIGI Shares Tips from NYFW

Mara Hoffman Spring/Summer 2014

Inspiration: Mara Hoffman's Spring Summer 2014 collection draws inspiration from color, light, and happiness, embracing the rainbow for it's positivity, diversity, and ultimately, for serving as a symbol of light, love, and manifestion. The collection looks at different cultures and cosmic spaces seen through a prism of colors. Both classic and new shapes are brought to life with vibrant color palettes in chiffons, CDC's and cottons, pushing this season to be one of the brightest and boldest yet. Once again, Hoffman and CATWALK by TIGI Global Creative Director Nick Irwin pair up to develop a unique braided look that evokes the happiness and bold aesthetic seen throughout the collection.

Overall Look: Exaggerated and embellished braids

1. Prep hair with ample CATWALK by TIGI Curlesque Strong Mousse, working it from roots to ends and brushing through with a paddle brush while creating a defined center part from hairline to nape

2. Starting with the left side of the head, gather hair and begin french braiding directly behind the ear, securing the end with a small elastic. Repeat on the right side. TIP: Use a bit ofCATWALK by TIGI Session Series True Wax on tips of fingers to keep bits from escaping the braid

3. Next, using pre-braided wefts of hair, attach to each braid using elastic string - making sure to secure tightly. Set braids with CATWALK by TIGI Sleek Mystique Look Lock Hairspray

4. Using a colorful woven belt, bind the two braids together in a small section at the nape of the neck and pin in place, tucking away the ends

5. Spray the crown and hairline with CATWALK by TIGI Your Highness Weightless Shine Sprayfor added shine

• CATWALK by TIGI Curlesque Strong Mousse

• CATWALK by TIGI Session Series True Wax

• CATWALK by TIGI Sleek Mystique Look Lock Hairspray

• CATWALK by TIGI Your Highness Weightless Shine Spray

Ruffian Spring/Summer 2014

Hair by CATWALK by TIGI Global Creative Director Nick Irwin

Inspired by the life, times and characters of French novelist Francoise Sagan, the Ruffian Spring Summer 2014 Collection focuses on the freshness and vulnerability of youth. Dynamic oppositions are carried into application and use of both noble and technological textiles. Classic silk cottons are paired with vulcanized canvas, while English hand-quilted cotton is brought to life with digitally printed silk. Continuing with the theme of vulnerability and youth, CATWALK by TIGI Global Creative Director Nick Irwin worked hand in hand with the Ruffian team to develop an innocent, ingénue hair look.

Overall Look: Ingénue Curl Set

How-To:

1. Prep the roots with CATWALK by TIGI Curlesque Strong Mousse

2. Using CATWALK by TIGI Sleek Mystique Look-Lock Hair Spray, curl hair in random sections using a curling wand and set the curl with a duck-bill clip

3. Once entire head is set, remove all clips and gently brush out curls to achieve the desired shape

4. Once desired look is achieved, set with CATWALK by TIGI Sleek Mystique Look-Lock Hair Spray and add additional shine with CATWALK by TIGI Your Highness Weightless Shine Spray

• CATWALK by TIGI Curlesque Strong Mousse
• CATWALK by TIGI Your Highness Weightless Shine Spray
• CATWALK by TIGI Sleek Mystique Look-Lock Hair Spray

Drawing on the infamous fight between the Mods and Rockers at Brighton Beach in the 60's, Jonathan Simkhai cleverly blends two fashion conscious subcultures into a harmonious spring/summer 2014 collection. Inspired by both the rivalry and the energy and movement of the groups clashing on the day, the clothing is graphic and bold, whilst remaining classic and tailored. CATWALK by TIGI Global Creative Director Nick Irwin worked with Jonathan to develop a relatable yet aspirational and luxe look, further drawing upon the juxtaposition of the inspired collection.

Overall Look: Classic, sleek styling with a hint of cool

Products Used:

• CATWALK by TIGI Sleek Mystique Fast Fixx Style Prep
• CATWALK by TIGI Curlesque Strong Mousse
• CATWALK by TIGI Your Highness Shine Spray
• CATWALK by TIGI Sleek Mystique Look-Lock Hair Spray