C-SAM, DNP and HyperSoft Announce Joint Development and Launch of Mobile Beauty Salon Wallet
By: Robert Diamond Jul. 15, 2013
C-SAM,
Inc., Dai
Nippon Printing Co., Ltd. (DNP) and HyperSoft co., ltd., today
announced the joint development and launch of the "Salon de Wallet"
mobile membership card application, designed for the beauty salon
market. In September, "Salon de Wallet" will be integrated into
HyperSoft's POS (point-of-sale) systems, serving more than 7.5 million
customers in more than 2,000 beauty salons in Japan.
The "Salon de Wallet" application manages multiple membership cards, based on the customer's barcode. Each customer's unique beauty profile and transaction history are captured, enabling salon owners to send personalized recommendations and alerts on the latest news and tips in beauty, healthcare, fashion, gourmet cooking and other lifestyle trends. Customers can view their reward point status, book appointments, send and receive messages from their stylist, and also access an exclusive e-commerce site where they can shop at the salon.
Contactless payment service powered by DNP technology is planned to be included in the "Salon de Wallet" as soon as NFC infrastructure is in place. DNP is one of Japan's leading vendors of smart cards and trusted Service Management (TSM) solutions, ensuring seamless integration with the C-SAM mobile transaction platform (MTP). HyperSoft, C-SAM and DNP are aiming to expand the customer base for "Salon de Wallet" to 2.5 million users, and plan to extend deployment of the application into the Asian market.
"We are exceedingly proud to be selected by a company of DNP's international reputation as their partner in this well-conceived and powerful offering. The combination of C-SAM's comprehensive MTP and development services with DNP's domain expertise and HyperSoft's lifestyle applications and services will result in a game-changing mobile solution within Japan and globally," said Felix Marx, CEO of C-SAM.
"We believe that the Salon de Wallet will be a very effective customer retention tool for beauty salons. We will contribute to the Salon de Wallet's success by providing our smart card expertise," said Sakae Hikita, managing director of DNP.
Hiroyuki Shinchi, CEO of HyperSoft, stated, "I'm very excited to launch this new platform for the beauty salon market jointly with C-SAM, the world's leading provider of secure wallet services based on their MTP, and also work with DNP, the largest smart card and NFC technology company in Japan. I believe this will be a standard platform integrated with our POS system and C-SAM MTP to manage multiple membership cards for the beauty salon market as well as for payment cards, including mCommerce and mPayment."
The companies plan to continue collaboration in offering value-added services to the beauty and healthcare markets, including additional hair and nail salons, as well as to provide access to healthy living and diet management information. In addition, users will be able to check vital signs such as weight, temperature and blood pressure, and monitor activity levels by linking to other NFC (near-field communication) devices.
About C-SAM
C-SAM, Inc. is a pioneer in secure mobile transactions technology. The company provides turnkey services to carriers, banks, merchants, settlement networks, healthcare providers, and large infrastructure providers. C-SAM has launched commercial services in the US, Japan, Vietnam, India, Singapore, and Mexico. For more information, visit http://www.c-sam.com or follow us on Twitter at @c_sam_inc.
About Dai Nippon Printing Co., Ltd. (DNP)
DNP is one of the world's largest comprehensive printing companies, with annual sales of 1.447 trillion yen and approximately 39,445 employees as of March 2013. DNP's wide range of businesses includes publication printing, commercial printing, smart cards, business forms, network business and electronic components. More information about DNP can be found at www.dnp.co.jp/index_e.html.
About HyperSoft
HyperSoft provides beauty salon merchants with specialized POS system, operation management system and CRM (Customer Relations Management) for beauty salon industry (Hair salon, Nail salon, Beauty massage and treatment, etc.). HyperSoft has over 2,000 beauty salons and serves 7.5M salon users nationwide.
SOURCE: BUSINESS WIRE
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