Andrew Lloyd Webber's Really Useful Group to Push Online Content

Songsmith Andrew Lloyd Webber's Really Useful Group says is targeting US entertainment consumers with an upcoming move to become a proper online content destination, according to paidContent:UK.

The site reports that "in a refresh of its rudimentary website, the stage, music, movie and magazine group plans to let registered users build their own personalised spaces on the site, themed around a variety of musical shows, plus post reviews and blog entries through a new “Backstage” area. They will also get audio and video content and other news. The new site will also offer a download store with recordings from shows and a monthly podcast hosted by Lloyd Webber’s creative director Tris Penna.

Really Useful’s digital director Douglas Glen told paidContent:UK: “We’re positioning the site as the definitive online destination for consumers of Andrew Lloyd Webber’s entertainment portfolio.” "

The Really Useful Group (RUG) was founded in 1977 by Andrew Lloyd Webber. It is an International entertainment company actively involved in theatre ownership and management, theatrical production, film, television, video and concert productions, merchandising, records and music publishing.

Europe's leading secondary ticketing company, Viagogo recently signed a deal with Andrew Lloyd Webber's Really Useful Group to become the company's official premium ticketing partner for its hit productions as well.

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