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ABC's THE VIEW Outperforms THE TALK in All Key Target Demos

Jan. 17, 2018  

ABC's "The View" averaged 3.272 million Total Viewers, 560,000 Women 25-54 and 376,000 Women 18-49, during the week of January 8, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" outperformed CBS' "The Talk" (2.850 million, 446,000 and 313,000, respectively) during the week in Total Viewers (+422,000), Women 25-54 (+114,000) and Women 18-49 (+63,000), beating the CBS program by its largest Total Viewer advantage of the season. For the 2nd week in a row, "The View" improved over the previous week (3.138 million and 539,000, respectively) in Total Viewers (+4%) and Women 25-54 (+4%), scoring its most watched week in over 3 years - since w/o 11/24/14. "The View" was up year to year in Total Viewers (+5% - 3.272 million vs. 3.115 million).

On Friday (1/12/18), with guest co-host Wendy Williams, "The View" delivered its most watched telecast (3.464 million) in nearly 3 years - since 2/23/15, based on full-length telecasts. Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+1% - 2.917 million vs. 2.896 million), marking its most watched season in 3 years - since the 2014-15 season.

In addition, "The View" leads CBS' "The Talk" across the board, increasing its advantages
from the same point last season in Total Viewers (314,000 vs. 157,000), Women 25-54 (111,000 vs. 50,000) and Women 18-49 (69,000 vs. 66,000). In fact, "The View" is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years - since the 2012-13 season.

Week of January 8, 2018:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 3,272,000 560,000/0.9 376,000/0.6
CBS' "THE TALK" 2,850,000 446,000/0.7 313,000/0.5


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