Woolly Mammoth Joins National Social Media Campaign, #GivingTuesday
Woolly Mammoth Theatre Company is one of nine theatres across the country to participate in #GivingTuesday. Held on November 27, 2012, #GivingTuesday will kick off the giving season for nonprofits across the country. Its goal is to cultivate new donors via social media by harnessing the collective power of charities, families, nonprofit organizations, foundations, businesses, and individuals.
The primary focus of Woolly Mammoth’s #GivingTuesday campaign will be “What Woolly Gives to Me,” a collection of quotes from Woolly staff, board, artists, and audiences attesting to the impact of Woolly Mammoth on their organizations and the community. The campaign will be promoted electronically and through social media on Tuesday, November 27. In addition, Woolly Mammoth will showcase a Host Committee whose members will pledge to activate their personal networks to donate to the annual fund.
“Our younger supporters are drawn to our innovative programming and use of social media,” says Woolly Director of Development Sarah Slobodien Dovere. “We believe that this inventive fundraising campaign will attract future donors and cultivate an even broader donor base for our organization.”
Woolly Mammoth aims to surpass the $5,500 donated by 116 patrons during last season’s innovative “Give to the Max Day,” a 24 hour region wide fundraiser for area nonprofits. By continuing to engage with millennial donors and by using the platform of online-giving and social media networking, Woolly Mammoth will showcase the pivotal role that it plays in the greater Washington community.
Woolly Mammoth is actively seeking digitally-savvy Host Committee members to participate in #GivingTuesday and activate their networks to support Woolly’s work. If interested, please contact Rachel Dutcher, Development Manager for the Annual Fund, at email@example.com.