MILLER'S CROSSING Completes Run at Crouch End with Secret Cinema's TELL NO ONE
Secret Cinema brought the Coen Brother's 1990 cult gangster classic Miller's Crossing to London's Crouch End, for their 21st 'Tell No One' production, taking over the disused Hornsey Town Hall to create the fictional city of Beaumont, from 20 March - 25 May 2014.
For two months Secret Cinema submerged audiences in a world full of underworld dealings, mafia influences, and corrupt politics, drawing inspiration from the film. A 30 strong cast played to 450 guests per night, with over 16,000 people attending the event. Secret Cinema 21 has been hailed as a critical success, taking over Crouch End with audiences arriving decked out in suits, hats, feathers and flapper dresses.
All electronic devices were removed upon arrival, creating a cinematic time machine as audience members were transported back to 1920's Chicago.
Prior to the performance audience members were invited to register online via a specifically created website -- the American Union Bank -- joining a widespread campaign across all social media platforms, voting for the mayoral candidates of Beaumont City.
The production ended with a grand-scale theatrical finale, an Election Day fête outside the Town Hall attended by over 1,000 people. Hornsey Town Hall was transformed for the official Election Results Day Fete, resulting in the largest political gathering in North London.
Secret Cinema will return later this year, with a large-scale outdoor extravaganza based around a cult film, ahead of their international expansion in 2015.
ABOUT SECRET CINEMA: Creating large-scale cultural experiences in abandoned spaces, Secret Cinema fuses film, music, theatre and installations. Audiences explore ultra-immersive worlds where fiction and reality blur.
In 2007, Secret Cinema pioneered the form 'Live Cinema' by introducing site-specific, immersive cultural experiences. Breaking films, and recently music albums, into their constituent parts and marrying narratives with play-along action, Secret Cinema is a unique participatory social experience. Fuelled by a desire to fill the void left by an over-saturated technological world, it invites audiences to lose themselves in serendipitous, imaginary environments that challenge the way we perceive culture and social interaction.
Secret Cinema Website: www.secretcinema.org
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Secret Cinema Twitter: @secretcinema
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Photo Credit: Max Letek