ABC's A MILLION LITTLE THINGS Marketing Campaign Inspired by Emerging Female Storyteller Ellie Gravitte
by Sarah Jae Leiber
- Sep 19, 2019
Ellie Gravitte, a finalist in the inaugural ABC Entertainment Marketing Women's Production Program, inspired the season two campaign for the hit drama “A Million Little Things.” The tagline “I'M IN” originates from the emotional storyline between Gary (James Roday) and Maggie (Allison Miller), who met at a breast cancer support group, fell deeply in love and endure the push and pull of life in remission.
ABC's A MILLION LITTLE THINGS Fans Will Be Able To Unlock the Opening Scene of the Season Two Premiere on Twitter
by Sarah Jae Leiber
- Sep 10, 2019
Calling all Millionaires! Two weeks before the season premiere of 'A Million Little Things,' @AMillionABC will kick-off a Heart for Reminder opportunity, giving Twitter users a sneak peek of the heartbreaking opening scene of the season two premiere. At 12:00 a.m. PDT/3:00 a.m. EDT on Sept. 12, a Tweet with video calling out the season one finale cliffhanger will be posted, encouraging users to like the Tweet to opt-in to the program. Those who opt-in and have notifications enabled on their accounts will instantly receive the season two cold open as a video Tweet notification. They will also be alerted a few hours before the 'A Million Little Things' season two premiere on Sept. 26 with a second video Tweet notification, which will serve as a reminder to tune-in and provide them with an additional exclusive sneak peek of the season premiere.
