ESPN Launches New College Football Playoff Campaign 'Everything Matters'
by Kaitlin Milligan - August 29, 2018 Today ESPN began airing “Everything Matters,” the inaugural spot in a fan-first campaign designed to build excitement for the new college football season. The campaign is all part of the ongoing “Who's In?” effort, which launched in 2014 – the inaugural year of the College Football Playoff. The “Ev... |