USA Network Launches 'Suits Recruits' Digital Experience
Today, USA Network, the top entertainment brand and pioneer in Social TV, kicks-off Suits Recruits, a five-week digital experience in conjunction with the hit original series SUITS. Suits Recruits will engage fans with their favorite SUITS characters as they are assigned their first case in a digital story coinciding with the on-air plot lines and office intrigue, when the show returns for season two on Thursday, June 14, 10/9c. Presented by premiere sponsor Lexus, the thrilling legal experience enables fans to join Pearson Hardman's Rachel Zane (Meghan Markle) as a lead paralegal, or Donna Paulsen (Sarah Rafferty) as a powerful assistant, and the rest of the cast, via video, audio and text correspondence, to solve one of the firm's toughest cases. Suits Recruits will unfold on multiple platforms, including www.suitsrecruits.com and mobile, starting on Monday, June 11, with the finAl Verdict of the case announced on Thursday, July 19. Two lucky SUITS fans will be awarded the law firm's $50,000 bonus for their legal work at Pearson Hardman.
Transitioning seamlessly between video, audio and text, fans will have the chance to read case details, speculations on promotions, converse with the series characters, and pick up juicy tidbits of inter-office relationships. Fans can integrate the game into their Facebook world, pulling their friends into Suits Recruits, through USA's integration with Facebook's Open Graph technology.
"With Suits Recruits, we created an interactive extension of Pearson Hardman pulling our fans inside the fascinating world of SUITS and making them a part of the firm's intrigue as they interact with this exclusive storyline," said Alexandra Shapiro, executive vice president, marketing & digital, USA. "We continue to break new ground with Lexus who is not only a strong partner of these Social TV initiatives but also a leader who understands the value of organic brand integration in digital storytelling."
Helping to drive the story will be a Lexus LS 460L sedan that serves as the official vehicle of Pearson Hardman and is used by players to canvass the city and track down information related to the case.
As fans engage with the characters and answer questions correctly, they earn achievements that qualify them to be entered into the sweepstakes, as well as a potential spot as a Top Recruit. This exclusive recognition is reserved for those who register the most amount of achievements, as well as interact and promote Suits Recruits via social media outlets. A unique version of Character Chatter has been established specifically for the game entitled The Water Cooler, curating the conversation and encouraging discussion among fellow Assistants and Paralegals.
USA Network created Suits Recruits in conjunction with 30 Ninjas, a creator of cutting-edge transmedia entertainment, and Social Samba, the leader when it comes to bringing characters into the social fabric. The project was overseen by series executive producers Doug Liman and David Bartis and Suits creator Aaron Korsch.