Telemundo's CELIA Averages 1.92 Million Total Viewers During Premiere Week

Premiere week of TELEMUNDO's new bio-musical delivered +91% growth year-to-year (771,000 vs. 404,000) among adults 18-49 and +112% among total viewers (1,920,000 vs. 906,000), according to Nielsen. In addition, the network's bio-musical closed the gap with Univision from over 3,100,000 million to 27,000 total viewers and from over 1,500,000 million to 86,000 adults 18-49, compared to the same period last year. Following the success of TELEMUNDO's original Super Series concept at 10pm, "Celia" is the first project under the network's innovative Bio-Musical genre, specifically programmed for the US Hispanic market.

Inspired by the life of the "Queen of Salsa" Celia Cruz, the drama series narrates the life and musical legacy of a woman who launched her career in the middle of the Cuban revolution, in an era when female singers didn't have a place on a stage. Featuring a stellar cast including Jeimy Osorio and Modesto Lacén as the young Celia Cruz and Pedro Knight, with the introduction of Aymée Nuviola and Willie Denton playing the couple in their later years, "Celia" is a production of FOX Telecolombia and RCN licensed to TELEMUNDO. The series was directed by Victor Mallarino and Liliana Bocanegra, with Nelson Martínez as executive producer and a screenplay based on a script by Andrés Salgado and Paul Rodríguez.

Source: NPM, Live+SD, Celia Premiere Week (10/13-10/16/15), Prior Year (10/14-10/17/15), Tuesday-Friday 8-9 pm strict daypart.

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