THE TALK Matches its Best Weekly Ratings with New Orleans Broadcasts

By: Feb. 07, 2013
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THE TALK, CBS's daytime talk show, matched its largest weekly audience ever, according to Nielsen live plus same day ratings for the week ending Feb. 1.

In a Super Bowl week of shows from New Orleans, The Talk averaged 2.49 million viewers, 1.1/ 06 in women 25-54 and 0.8/05 in women 18-49.

For the week in the 56 metered markets, The Talk was up +5% compared to its season average (2.1/07 vs. 2.0/06).

The Top Ten Largest Percentage Gains vs. STD:

Rank Mkt# Market Percentage Gain

1 51 New Orleans +86% (7.8/18 vs. 4.2/10)

2 53 Providence +62% (2.1/6 vs. 1.3/4)

3 52 Buffalo +27% (3.8/10 vs. 3.0/9)

4 30 Hartford +25% (3.0/9 vs. 2.4/7)

5 2 Los Angeles +22% (1.1/4 vs. 0.9/3)

6T 3 Chicago +21% (1.7/5 vs. 1.4/4)

6T 49 Memphis +21% (5.1/12 vs. 4.2/9)

8 31 Kansas City +20% (3.6/10 vs. 3.0/9)

9 17 Denver +18% (1.3/5 vs. 1.1/5 0.2)

10 1 New York +17% (2.1/6 vs. 1.8/6)



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