Sunday's DATELINE NBC Ranks #2 in Time Slot in Key Demos

"Dateline NBC" (0.7/2 in 18-49, 3.8 million viewers overall from 10-11 p.m. ET): Ties for #2 in the hour among ABC, CBS and NBC in adults 18-49. Ranks #2 in the time slot outright among those nets in women 18-49 and women 25-54.

Despite the 10 p.m. hour, grows half-hour to half-hour in nearly all key measures, including gains of +14% in adults 18-49 (0.7 to 0.8), +22% in adults 25-54 (0.9 to 1.1), +29% in men 25-54 (0.7 to 0.9), +18% in women 25-54 (1.1 to 1.3) and +18% in total viewers (3.5 million to 4.1 million).

Will add significant viewership via time-shifting - Sunday's "Dateline NBC" has increased by +20% this season in 18-49 rating (from a 1.08 to a 1.30) and 768,000 viewers overall (5.4 million to 6.2 million) going from L+SD to L+3.

Upscale: Sunday's "Dateline" is generating a solid upscale audience, indexing at a 112 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3).

"The Carmichael Show" (0.5/1 in 18-49, 2.7 million viewers overall from 9:01-9:30 p.m. ET): Finishes within 0.1 of a rating point of its lead-in rating in 18-49, despite facing competition that included "Game of Thrones" on HBO, NBA Playoffs on TNT, NHL Playoffs on NBCSN, "Fear the Walking Dead" on AMC and "The Billboard Music Awards" on ABC.

Will grow with time-shifted viewing and VOD - the prior week's "Carmichael" increased by +19% in 18-49 going from L+SD to L+3 (0.80 to 0.95) and 478,000 persons in total viewers (3.6 million to 4.1 million).

"Crowded" (0.4/1 in 18-49, 2.1 million viewers overall from 9:30-10 p.m. ET): Finishes within 0.1 of a rating point of its lead-in rating in 18-49. s close to rounding up to a 0.5 (currently reporting a 0.44 in these prelim fast-affiliate ratings). Will add substantial viewership via time-shifting and VOD:

L+3: The previous week's "Crowded" increased by +25% in 18-49 going from L+SD to L+3 (0.68 to 0.85) and 519,000 persons in total viewers (3.1 million to 3.6 million).

L+7: "Crowded" has grown by +27% in 18-49 rating (from a 0.85 to a 1.08) and 733,000 viewers overall (3.6 million to 4.3 million) going from L+SD to L+7.

An encore telecast of "Little Big Shots" averaged a 0.6/2 in 18-49 and 4.5 million viewers overall from 8-9:01 p.m. ET.

"Dateline: On Assignment" (0.6/2 in 18-49, 3.7 million viewers overall from 7-8 p.m.): Is currently tied for #2 among the Big 4 networks in the time period in men 18-34.

Upscale: "Dateline: On Assignment" is delivering a strong upscale audience, indexing at a 122 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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