Style Debuts New Docu-Series KIMORA: HOUSE OF FAB Tonight
Style Media pulls back the curtain on the sleek offices of JustFab, the fashion industry's dot-com gem, with its new docu-series KIMORA: HOUSE OF FAB, which will premiere tonight, January 23 at 9pm ET/PT.
The hour-long series takes viewers inside the trendsetting offices of JustFab, one of the premiere online fashion membership services, advised by President and Creative Director Kimora Lee Simmons, to see just what it takes for a thriving young company to succeed. Kimora is set on leaving her mark; however, in order to move the company to the next level of fabulosity, she'll need the support of the colorful JustFab staff who rival her over-the-top personality. The previously announced series "Big Rich Atlanta" kicks off Style's new Wednesday night of programming moving to 8pm ET/PT, followed by "Kimora: House of Fab" at 9pm ET/PT.
"Kimora: House of Fab" follows these Style savvy professionals as they work to bring affordable fashion to the digital forefront at one of the go-to online platforms for high fashion looks. With more than nine million members and growing, JustFab is quickly changing the world of fast fashion and solidifying its title as the dotcom leader in the fashion subscription space. From innovative ad campaigns, celebrity events and New York Fashion Week, "Kimora: House of Fab" is a glimpse into the high-tech world of a fashion dot-com and the fiercely chic employees who make it all come together.
Meet the cast of "Kimora: House of Fab:"
Kimora Lee Simmons is a model, mogul, mom, author, philanthropist and media personality, who's become one of the most dynamic and influential businesswomen in fashion and entertainment for the past 20 years. By age 13, the St. Louis native and young model was discovered and whisked away to Paris where she signed an exclusive contract with Chanel. Karl Lagerfeld declared her his muse and deemed her the "Face of the 21st Century." In addition to modeling for the French fashion house, Kimora has also walked the runways of Christian Dior, Roberto Cavalli and Yves Saint Laurent. She's been photographed by the world's most celebrated photographers, including Steven Meisel, Annie Liebovitz, Mario Testino and Peter Lindbergh, for the covers of such magazines as Vogue, Elle and Harper's Bazaar. Building on her dynamic fashion experience, Kimora has spent the past 16 years cultivating an international staple of iconic, successful brands including fashion, accessories, fragrance and beauty.
Don Ressler is the Co-Chief Executive Officer of JustFab. Ressler started his early Internet career consulting with companies looking to take advantage of the burgeoning online space. He has generated over $1 billion in sales and has raised over $100 million in capital, earning a reputation as a business and brand-building guru. One of his early companies, FitnessHeaven.com, was acquired by Intermix Media in 2001, where he took on the new role of spearheading online brand building for the fast growing company. In 2005, Intermix Media, was acquired by News Corp for more than $650 million. Ressler teamed up with co-CEO Adam Goldenberg in 2006, and has since launched three very successful online businesses together in beauty, health and fashion. Ressler is no stranger to fashion, he has always had an eye for style, which is apparent in every sharp suit he wears.
Adam Goldenberg is the Co-Chief Executive Officer of JustFab. Goldenberg's entrepreneurial spirit and aptitude for Internet advertising were evident from an early age. At only 16, he created Gamer's Alliance Inc., an advertising network of gaming sites, which was purchased two years later by Intermix Media, parent company of MySpace. At Intermix Media, he was the COO at 20 years old, making him the youngest COO of a publicly traded company at the time. After the News Corp acquisition in 2005, he partnered with Ressler to launch three major businesses, the most recent being JustFab, which posts revenue of over $100 million in 2012.
Kimberly Tobman is the Vice President of Public Relations for JustFab. Tobman brings more than 10 years of experience in strategic public relations and entertainment marketing to her role as Vice President. In her position, she oversees media and influencer outreach, events and corporate communications. A fashion enthusiast, Tobman refuses to suffer for fashion - "I think I find the right balance of fashionable and comfort-- if you look uncomfortable, you won't look great," she says.
Sandra Diaz is the Senior Vice President of Marketing and the first team member of JustFab. Diaz was initially recruited to develop the brand's launch strategy and manage the website's development. Now with a ream of employees that report to her, Diaz oversees the entire marketing initiative, which includes the brand site, photo and video shoots, print and television advertising and social media. Diaz eats, breathes and sleeps Just Fab and expects her team to do the same.
Alyson Wilson is new to the JustFab team. As Art Director, Wilson establishes the overall aesthetic of the Just Fab brand through both its websites and its advertising campaigns. She's a diehard fashionista and still owns her first ever September Vogue issue from 1987. Wilson's advice for the Style conscious--"invest in signature pieces and wear them to death."
Lesley Holmes is the Director of Merchandise for JustFab and is responsible for buying handbags, sunglasses, jewelry, denim and flash sales for the growing start up. In addition to buying, Holmes spearheads trend forecasting for the company. A militant fashionista, she is always dressed impeccably and loves a fashion risk.
Lianca Lyons is the Senior Marketing Manager at JustFab and is responsible for overseeing everything Kimora as it relates to JustFab. From producing her photo shoots, to retouching and coordinating publicity appearances, Lyons is responsible for vetting and approving anything with Kimora's brand or likeness. Her nickname-the "Kimora Whisperer."
Johnny Anastacio is the Senior Graphic Designer at JustFab. Anastacio majored in statistics at UC Berkeley, but taught himself graphic design at the school library. Always dressed to impress, he lives by one Style mantra-- "Put classy next to playful, sexy next to fun, and wear serious with irreverence."
Additionally, viewers will have unprecedented, behind-the-scenes access to each cast member on StyleNetwork.com cast blogs.
"Kimora: House of Fab" is Produced by Left/Right. Ken Druckerman, Banks Tarver, Rachel Tung and Kimora Lee Simmons serve as executive producers. Sarah Weidman and Sitarah Pendelton are Executive Producers for Style
About Style Media
Style Media, a global multimedia company that includes Style and StyleNetwork.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 77 million cable and satellite subscribers and is the fastest growing women's network in the U.S. Stylenetwork.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Big Rich Texas," "Glam Fairy" and "Chicagolicious." Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.
JustFab (www.JustFab.com) is an online fashion styling service and lifestyle fashion brand that offers members a fun and engaging personalized shopping experience lead by Creative Director, Kimora Lee Simmons. Members of the fashion membership service are given the celebrity treatment every month as they receive a customized selection of shoes and handbags, handpicked by personal stylists, along with the JustFab essentials including denim and sunglasses. Members have exclusive access to fashion tips and content, clickable Style boards to shop complete outfits and the team of JustFab fashion consultants for expert advice. At $39.95 an item for VIP members, JustFab offers high-fashion looks off the runways at affordable prices and shipping is always free.
LEFT/RIGHT is an award-winning producer of unscripted television programming. We create television and film projects are honest and surprising, revealing and entertaining, dramatic and cinematic. We do so by blending the conventions of documentary filmmaking with the look and feel of scripted television. Our talents and tastes are as diverse as our production slate: our shows range from This American Life, the Emmy Award-winning television adaptation of the popular public radio show (for Showtime)...to Mob Wives, the breakout hit series for VH1 about a group of women who are married to the mob...to Small Town Security (AMC), a docu-series about a private security company where office politics and interpersonal dynamics reach a level of absurdity never before seen on TV. Left/Right series have been nominated for 12 prime time Emmy Awards and have won multiple awards, including the Emmy for Best Nonfiction Series. Our clients include leading television networks such as Style, Bravo, Oxygen, History, A&E, Lifetime, VH1, AMC, HGTV, and many others. Ken Druckerman and Banks Tarver are the co-founders and co-presidents of the company, which is based in New York City. For more information, visit www.leftright.tv.
Photo by: Chris Haston/Style