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Style is Exclusive TV Network Sponsor of Mercedes-Benz Fashion Week

Related: Style

Continuing to cement its place at Mercedes-Benz Fashion Week in New York, Style Media announced today its official partnership with IMG Fashion, becoming the exclusive television network sponsor for both the February and September 2013 events. As an official partner, Style will have unprecedented access to one of fashion's biggest weeks, providing fashionistas at home with the latest news and happenings on-air, at StyleNetwork.com and across the network's various social platforms.

"As the top destination for women who are fashion savvy and always keeping up with the latest trends, Style's position as the exclusive television network for Mercedes-Benz Fashion Week allows us to continue to fuel our viewers' insatiable appetites for all things style," said Nicole Sabatini, Senior Vice President, Marketing, Style. "From a consumer and trade perspective, this partnership offers exciting opportunities across all of Style's platforms - on-air, on-the-ground and through digital and social media."

Style will kick off its new relationship with IMG Fashion at the Mercedes-Benz Fashion Week Fall 2013 Collections, taking place at Lincoln Center February 7-14. The network will host a Style-branded lounge in the Event lobby that offers a multitude of on-site activations for attendees. Fashionistas will have access to the Style photo booth, having the ability to share their fun poses with friends through Facebook and Twitter and possibly have their pictures featured on-air. User-generated fashion tips will be captured during the week and posted to the Style QuickTips app available on Windows 8. In addition, many of the fashion shows happening inside the tents will stream in the lounge.

"Style Network is a great fit for Mercedes-Benz Fashion Week. Their enhanced coverage via their various platforms provides designers showing at the Event unsurpassed exposure to fashion fans worldwide. The 2012 Style Awards was one of the highlights last season and we look forward to seeing what's in store for the future," said Jarrad Clark, Global Director of Production, IMG Fashion Events and Properties.

StyleNetwork.com will give users a unique Mercedes-Benz Fashion Week experience by featuring photos that use light field technology provided through an exclusive partnership with Lytro. With the click of their mouse, users can shift perspective on exciting images from fashion shows and parties. Also, Style's on-the-ground editors will report live from the tents with the breaking trends, celebrity sightings and vivid descriptions of the event activities. More than 30 full fashion shows will stream on StyleNetwork.com within hours of having taken place with select shows streaming live.

About Style Media

Style Media, a global multimedia company that includes Style and StyleNetwork.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 77 million cable and satellite subscribers and is the fastest growing women's network in the U.S. StyleNetwork.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Big Rich Texas," "Big Rich Atlanta," "Kimora: House of Fab" and "Built." Style is a program service of NBCUniversal Cable Entertainment Group, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.

About IMG Fashion

IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion's key constituents and corporate brands using IMG's global resources, influence and expertise. Within the fashion industry IMG represents the world's top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry's top organizations and federations.


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