SHARK WEEK Hits New Ratings High with Faux Documentary MEGALODON

Discovery's Shark Week 2013 broke all viewership records in the 26 year history of Shark Week on Sunday August 4 with the premiere of Megalodon: The Monster Shark Lives which earned a 2.60 P25-54 and 4.8 million total viewers P2+ delivery. This stands as the highest rated and most watched Shark Week episode to date. Additionally, Megalodon was up 141% in the Persons 25-54 demo vs. the same time period in 2012. Shark After Dark, SHARK WEEK's first-ever late-night talk show earned a 1.18 P25-54 and 2.1 million viewers P2+ delivery. Hosted by Comedian Josh Wolf with special guests that included actor Dominic Monaghan, Shark After Dark was up 62% in the P25-54 demo vs. last year's Shark Week Sunday 11p airing.

Shark Week continues to dominate social conversation year after year and was responsible for the #1 most social show (MEGALODON) across broadcast and cable on Sunday according to SocialGuide, besting the NFL Hall of Fame Game and Justin Bieber: Never Say Never. Shark Week conversation on Twitter grew 66% year over year in Primetime and late night and was responsible for nearly one million Tweets for the day. According to Facebook, Shark Week generated 3.4 million total interactions Sunday, August 4th and #SharkWeek was the top hashtag on the platform. Meanwhile,. #Megalodon, Megalodon and #SharkAfterDark all trended worldwide on Twitter, in addition to #SharkWeek, Shark Week and #AirJaws trending in the United States. Online, fin-atics schooled to SharkWeek.com and drove 6.3 million page views over the past three weeks, with more than 1.5 million on Sunday alone (a 53% increase from 2012).

Shark Week continues with new specials airing tonight Monday, August 5th with Return of Jaws at 9PM ET/PT and Voodoo Sharks at 10PM ET/PT. Shark After Dark airs at 11PM ET/PT through Thursday, August 8.

Megalodon: The Monster Lives is produced for Discovery Channel by Pilgrim Studios where Craig Piligian serves as Executive Producer. For Discovery Channel, Mike Sorensen serves as Executive Producer.

Shark After Dark is produced for Discovery Channel by Embassy Row and Green Mountain West. Executive Producer for Embassy Row is Michael Davies. Executive Producers for Green Mountain West are Craig Ferguson and Rebecca Tucker. For Discovery Channel, Craig Coffman is Executive Producer with Sydney Clover as Associate Producer.

Source: Nielsen. NHI Calendar. 8/4/13. Live+SD AA% and (000).