SCREAM QUEENS Premiere Audience Increases 80% in First Three Days

FOX's SCREAM QUEENS is already breaking records with its massive streaming audience, driven by its young and highly social fan base. After only three days of delayed viewing, Ryan Murphy's new horror-comedy has already drawn an audience of 1 million on streaming platforms FOX NOW and Hulu - the largest three-day non-linear lift ever for a FOX premiere.

According to Nielsen's standard Live + 3 ratings, SCREAM QUEENS rose +59% from its same day viewership on TV, marking the highest percentage lift of any new broadcast show to date this season. It is also the No. 1 new series among Adults 18-34 and Teens so far in the Nielsen Live +3s. Including all viewing of the episode within the first three days, SCREAM QUEENS has already increased its average audience to 7.3 million, up +80% from its same-day viewership. In addition, the premiere's encore on Thursday added another 2 million viewers within the three-day window.

The show's social conversation also remained dominant even after the premiere aired - its total social activity over the first three days grew from 1 million to 2.3 million. In fact, on Twitter, tweets about SCREAM QUEENS were seen 32 million times across the three-day window.

"SCREAM QUEENS is a model for contemporary viewership. Today's numbers clearly demonstrate that not only is the show being watched heavily across multiple platforms, but those viewers watch it with urgency and want to be part of the global conversation before the next episode airs," said Dana Walden and Gary Newman, Chairmen and CEOs, FOX Television Group.

"It also represents exactly what we strive for as a company: Bold, distinctive, original programming that is launched on the network, travels through owned platforms like FOX NOW and Hulu - as well as our MVPD partner VOD platforms - and then can migrate to our library," continued Newman and Walden.

SCREAM QUEENS resonated significantly with the hard-to-reach millennial and younger adult audience. The median age for SCREAM QUEENS' premiere episode on linear television was 36 - far lower than the average age for broadcast series (52). Hulu and FOX NOW viewers already make up 14% of SCREAM QUEENS' total multi-platform audience to-date, the highest concentration of non-linear viewership ever for a FOX debut over its first three days. This percentage will get even larger as additional non-linear viewing occurs outside the Nielsen window for time-shifting measurement (Live + 7 Day).

SCREAM QUEENS airs Tuesdays (9:00-10:00PM ET/PT) on FOX and full episodes are available next-day on FOX NOW and Hulu.

About SCREAM QUEENS

SCREAM QUEENS is from Ryan Murphy Television and Brad Falchuk Teley-Vision in association with 20thCentury FOX Television. The series is created by Ryan Murphy, Brad Falchuk and Ian Brennan, who also serve as writers and directors on the series. SCREAM QUEENS is executive-produced by Murphy, Falchuk, Brennan and Alexis Martin Woodall ("American Horror Story: Hotel"). "Like" SCREAM QUEENS on Facebook atfacebook.com/ScreamQueensFOX. Follow the series on Twitter @ScreamQueens and join the discussion using #screamqueens. See photos and videos on Instagram by following @ScreamQueensFOX.

To post a comment, you must register and login.