Rudolph's Nose Shines Bright for CBS Ratings

By: Nov. 27, 2013
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

CBS's annual presentation of RUDOLPH THE RED-NOSED REINDEER won its time period in viewers and key demographics with across-the-board increases over last year's broadcast, according to Nielsen preliminary live plus same day ratings for Tuesday, Nov. 26.

RUDOLPH THE RED-NOSED REINDEER (R) (S) was first in viewers (11.39m), adults 25-54 (4.1/10), adults 18-49 (3.0/09), adults 18-34 (1.9/07), children 2-11 (4.8/15) and children 6-11 (4.6/14). Compared to last year's Dec. 4 broadcast, CBS was up +11% in adults 25-54 (from 3.7/09), +3% in adults 18-49 (from 2.9/08), +6% in adults 18-34 (from 1.8/06), +7% in children 6-11 (from 4.3/14), even in children 2-11 and added +1.28m viewers (from 10.11m, +13%). RUDOLPH was the night's number one program in adults 25-54 and adults 18-49 and tied "The Voice" as the top program in adults 18-34.

NCIS: LOS ANGELES was second in viewers (12.19m), adults 25-54 (3.4/08) and adults 18-49 (2.4/06).

At 10PM, Person of Interest was second in viewers (11.70m), adults 25-54 (3.1/08) and tied with NBC for second in adults 18-49 (2.1/06). Compared to last week, Person of Interest was up +5% in adults 18-49 (from 2.0/06).

For the night, CBS was first in adults 25-54 (3.5/09), adults 18-49 (2.5/07) and second in viewers (11.76m). CBS was first in adults 25-54 and adults 18-49 for the third consecutive Tuesday.

HAWAII FIVE-0 and Blue Bloods delivered their largest Friday live plus 3-day audiences while Hawaii Five-0 also posted its largest Friday viewer lift and matches highs in adults 18-49 and adults 25-54, according to Nielsen ratings for Nov. 22.

HAWAII FIVE-0 posted its largest Friday live plus 3-day viewer delivery (12.92m) and matched season highs in both adults 25-54 (3.3) and adults 18-49 (2.3). Hawaii Five-0 also posted it largest Friday live plus three day lift in viewers (+3.00m) and matched Friday highs in both adults 25-54 (+1.1) and adults 18-49 (+0.8).

BLUE BLOODS posted its largest live plus three day audience (15.08m) of the season , best adults 25-54 delivery (3.2) since the September 27, 2013 season premiere and matched the season's second best adults 18-49 (2.1) live plus three day ratings.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos