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NBC's TODAY in Only Morning News Shot to Post Across the Board Growth

Related: TODAY, NBC
NBC's TODAY in Only Morning News Shot to Post Across the Board Growth

NBC's TODAY is #1 in the coveted 18-49 demo and continues to deliver solid ratings growth. For the week of March 31, TODAY was the only morning news program posting across the board growth versus last season, up in total viewers. This was TODAY's 41st consecutive weekly win in A18-49 and 44th in the last 45 weeks.

Additionally, TODAY beat GMA for the second straight Monday among A25-54 demo viewers, widening its lead by +90% week-to-week. TODAY has won at least one broadcast day in the key A25-54 demo for 5 consecutive weeks.

TODAY HIGHLIGHTS:

Week of March 31

· TODAY is the only morning news program currently posting across-the board growth versus last season, up in total viewers (+11%, or +531,000), rating W/M/A18-49 (+20%/+13%/+18%), and rating W/M/A25-54 (+14%/+9%/+13%)
· TODAY was #1 for the week in rating W/M/A18-49
· This was TODAY's 41st consecutive weekly win in A18-49 and 44th in the last 45 weeks
· Versus the same week last year, TODAY posted double-digit growth in total viewers (+10%, or +476,000), rating W/A18-49 (+20%/+17%), and rating W/A25-54 (+14%/+13%)
· TODAY narrowed the W/A25-54 rating gaps with GMA versus the 1Q'14 average (excluding Olympics) to 1 tenth of a rating point from 2 tenths
· TODAY beat GMA for the second straight Monday among A25-54 demo viewers, widening its lead by +90% week-to-week
· TODAY has won at least one broadcast day in the key A25-54 demo for 5 consecutive weeks
· TODAY more than doubled CBS This Morning in A25-54 viewers (+122%)

Ratings Data

Week of 03/31/2014

NET HH HH P2+ A25-54 RTG A25-54 (000)

NBC 3.7 14 5112 1.8 2144

CBS 2.3 9 3184 0.8 966

ABC 4.3 16 5827 1.9 2309

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Don Nash is the executive producer of TODAY (Monday-Friday, 7-11 a.m.).

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