NBC's STATE OF THE UNION COVERAGE Draws 6.4M Viewers
NBC News, America's leading news organization, was the most-watched broadcast or cable television network for coverage of President Obama's 2013 State of the Union address.
According to Nielsen Media Research, the 9:00 - 10:16pm ET coverage drew an average of 6.469 million total viewers and 2.688 million viewers aged 25-54.
NBC was #1 in total viewers and all key demos among the broadcast and cable networks.
NBC averaged 6.469 million total viewers, +1% (+69,000) more than CBS's 6.400 million, +18% (+975,000) more than ABC's 5.494 million, and +205% (+4.349 million) more than FOX's 2.120 million.
In homes, NBC delivered a 4.1 rating and 6 share, topping ABC's 3.6/5 and FOX's 1.4/2.
In A18-49, NBC averaged a 1.7 rating, beating ABC by +31% (+4 tenths), CBS by +42% (+5 tenths), and FOX by +89% (+8 tenths).
In A25-54, NBC averaged a 2.3 rating, +36% (+6 tenths) ahead of both CBS and ABC, and +156% (+1.4 points) ahead of FOX.
NBC averaged 2.688 million viewers A25-54, ahead of ABC's 2.054 million and CBS' 1.977 million.
The broadcast was anchored by BrIan Williams with David Gregory, Savannah Guthrie, Chuck Todd, Andrea Mitchell, and Kelly O'Donnell.