NBC's NINJA WARRIOR Wins Monday Time Slot

By: Jul. 30, 2013
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From 8-9 p.m. ET, "American Ninja Warrior" (1.5 rating, 5 share in adults 18-49, 5.2 million viewers overall) ranked #2 among ABC, CBS, NBC and FOX in the time period adults 18-49 and total viewers and is #1 among those networks in men 18-34, men 18-49 and men 25-54.

"American Ninja Warrior" grew half-hour to half-hour by 14% in adults 18-49 (to a 1.6 rating from a 1.4) and has now generated 18-49 growth of at least 0.2 of a point from its 8 p.m. half-hour to the 8:30 half-hour with all four Monday telecasts so far this summer.

From 9-10 p.m. ET, "Get Out Alive with Bear Grylls" (1.2/3 in 18-49, 3.7 million viewers overall) is currently tied for the top week-four rating for a new reality series on ABC, CBS, NBC and FOX so far this summer, despite airing last night against Part 1 of ABC's "Bachelorette" finale. In the time period, "Get Out Alive" is #1 in men 18-49 and tied for #1 in men 25-54 among ABC, CBS, NBC and Fox.

From 10:01-11 p.m. ET, "Siberia" (0.7/2 in adults 18-49, 2.0 million viewers overall) finished within a tenth of a rating point in 18-49 of its prior telecast on July 15, despite last week's preemption for a "Dateline NBC" special. In the time period, this week's "Siberia" ranked #2 among ABC, CBS and NBC in men 18-34, men 18-49 and men 25-54 (tie) versus original drama competition on ABC and CBS.


In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.9/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.7/3; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


For the Week:

The Tuesday edition of NBC's "America's Got Talent" has tied for the #1 rating among Primetime telecasts on ABC, CBS, NBC and FOX in adults 18-49 for the week of July 22-28, and ranked #1 outright among those networks in adults 18-34, teens 12-17 and kids 2-11. Led by "Talent," NBC averaged a 1.1 rating, 4 share in adults 18-49 and 4.5 million viewers overall for the week.

The Wednesday edition of "America's Got Talent" ranked #4 for the week on ABC, CBS, NBC and FOX in adults 18-49, with other top-rated NBC telecasts including Monday's "American Ninja Warrior" (tied for #13), Wednesday's "Talent" encore (tied for #13), Monday's "Get Out Alive with Bear Grylls" (tied for #17), Thursday's "Hollywood Game Night" (tied for #20) and Friday's "Dateline NBC" (tied for #27).

Primetime averages for the week of July 22-28 in adults 18-49 are: Fox, 1.3/4; CBS, 1.2/4; NBC, 1.1/4; ABC, 1.0/3; and CW, 0.3/1. In overall total viewers, the weekly averages were: CBS, 5.6 million; NBC, 4.5 million; ABC, 3.8 million; Fox, 3.2 million; and CW, 0.9 million.

Averages for the 2012-13 Broadcast Year to date are: CBS, 2.5/7; Fox, 2.3/7; NBC, 2.2/6; ABC, 2.1/6; and CW, 0.6/2. In overall total viewers, the season averages are: CBS, 10.5 million; ABC, 7.3 million; NBC, 6.7 million; Fox, 6.4 million; and CW, 1.6 million.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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