NBC's MYSTERIES OF LAURA Currently Up +20% to Match Demo High

By: Nov. 05, 2015
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"The Mysteries of Laura" (1.2/4 in 18-49, 7.0 million viewers overall from 8-9 p.m. ET) facing special competition from ABC's "CMA Awards," jumps +20% week to week in 18-49 (1.2 vs. 1.0) and +11% in total viewers (7.037 million vs. 6.349 million), pending updates.

Delivers a five-week high in 18-49 (best since Sept. 30, 1.2) and equals its season high.

· Equals its highest 18-49 result since Feb. 25 (1.4 with an episode featuring guest star Eric McCormack of "Will & Grace").

· Excluding that Feb. 25 telecast, matches its 18-49 high since Jan. 7 (1.3).

· Earns a four-week high in total viewers (best since Oct. 7, 7.196 million).

· Will add significant viewership via time-shifting and VOD -- "Laura" has increased by +41% in 18-49 rating (from a 1.13 to a 1.59) and 1.8 million viewers overall (7.1 million to 8.9 million) going from L+SD to L+7.

· Upscale: "Laura" is delivering a solidly upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.

"Law & Order: Special Victims Unit" (1.5/4 in 18-49, 6.5 million viewers overall from 9-10 p.m. ET):
· Beats "Criminal Minds" head to head in 18-49 (1.5 vs. 1.4, pending updates), the first "SVU" 18-49 win over "Criminal Minds" in nearly a year (since the crossover episode of Nov. 12, 2014).

· Despite last week's preemption, maintained 100% of its 18-49 results for the show's prior two telecasts (1.5 on both Oct. 21 and Oct. 14).

· Facing special competition from ABC's "CMA Awards," captured its top total-viewers result since Oct. 7 (7.003 million).

· Grows versus its prior telecast by +3% in total viewers (6.485 million vs. 6.325 million), for its second consecutive episode-to-episode increase in total viewers.

· Will add substantial viewership via time-shifting and VOD -- "SVU" has grown by +68% in 18-49 rating (from a 1.66 to a 2.79) and 2.9 million viewers overall (7.3 million to 10.2 million) going from L+SD to L+7.

· Is generating strong numbers this fall. Heading into this week, 'SVU":

· Is up +8% versus one year ago in 18-49 (2.6 vs. 2.4, "most current") and up +3% in total viewers (9.6 million vs. 9.3 million).

· Is delivering its top 18-49 rating at this point in the season in four years (since 2011, 2.9).
· Is generating its best total-viewer average at this point in five years (since 2010, 9.8 million).

"Chicago P.D." (1.4/5 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET) facing special competition from ABC's "CMA Awards," grows week to week by +5% in total viewers (6.454 million vs. 6.136 million from 9-11 p.m.) to a three-week high (best since Oct. 14, 6.577 million), pending updates. In adults 18-49, "Chicago P.D." retained 93% of last week's rating (1.4 vs. 1.5).

Outrated CBS's "Code Black" head to head in 18-49 (1.4 vs. 1.2) and has now finished #1 or tied for #1 in 18-49 versus the time period's regular ABC and CBS drama competition with its last 22 regular-slot originals, dating back to November 2014.

Will add significant viewership via time-shifting and VOD -- "Chicago P.D." has grown by +64% in 18-49 rating (from a 1.56 to a 2.56) and more than 3.1 million viewers overall (6.6 million to 9.7 million) going from L+SD to L+7.


In Late-Night Metered Markets Wednesday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.3/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.7/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Photo courtesy of NBC



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