NBC's GOOD PLACE is No. 1 Non-Sports Show of Thursday Night

By: Oct. 07, 2016
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NBC's THE GOOD PLACE is currently the #2 non-sports show of the night on the Big 4 in 18-49 and "Superstore" and "Chicago Med" are tied for #3. NBC is the top non-sports network of the night among the Big 4 in total viewers and within 0.2 of the top non-sports rating in 18-49. Note there were some local preemptions for Hurricane Matthew coverage.

"Superstore" (1.3/5 in 18-49, 5.2 million viewers overall from 8-8:30 p.m. ET): Is currently up +8% versus last week's 1.2 in these prelim fast-affiliate ratings and matching last week's 1.3 in official nationals.

In total viewers, is up +18% versus last week's official national average (5.198 million vs. 4.389 million), pending updates.

Is currently up +30% versus NBC's average in the slot last season in 18-49 (1.3 vs. 1.0, L+SD non-sports).

L+6: Last week's "Superstore" grew by +46% in L+6 vs. L+SD in 18-49 rating (from a 1.3 to a 1.9) and by +1.3 million viewers overall (4.4 million to 5.7 million).

· Non-Linear Viewership: Last season "Superstore" averaged an additional 1.93 rating in 18-49 on non-linear digital platforms, making it NBC's highest rated show on a non-linear basis.

"The Good Place" (1.4/5 in 18-49, 5.0 million viewers overall from 8:30-9 p.m. ET) Is currently the #2 non-sports show of the night in 18-49, behind only ABC's "Grey's Anatomy." Builds on its 18-49 lead-in for the first time.

Matches the show's regular-slot high to date and equals NBC's best rating in the half-hour with regular programming in a year (since Oct. 1, 2016, 1.6).

Is currently up +8% week to week in 18-49 (1.4 vs. 1.3) and +12% in total viewers (4.979 million vs. 4.447 million), pending updates

Grows +40% versus NBC's average in the slot last season in 18-49 (1.4 vs. 1.0, L+SD non-sports).

L+6: Last week's "Good Place" increased by +62% in L+6 vs. L+SD in 18-49 rating (from a 1.3 to a 2.1) and by +2.2 million viewers overall (4.4 million to 6.6 million).

"Chicago Med" (1.3/4 in 18-49, 6.9 million viewers overall from 9-10 p.m. ET): Ranks #1 in the time period among entertainment programs on the Big 4 networks in adults 18-49 and total viewers.

Remains undefeated in the hour this season against non-sports competition on the Big 4 nets in 18-49 and total viewers.

On a night of high-rated MLB and NFL competition, is currently retaining 100% of its 18-49 rating week to week (1.3 vs. 1.3) and is up +2% in total viewers (6.899 million vs. 6.788 million), pending updates.

Will add substantial viewership via time-shifting and VOD - the prior week's "Chicago Med" increased by +54% in 18-49 rating (from a 1.3 to a 2.0) and more than +3.2 million viewers overall (6.8 million to 10.0 million) going from L+SD to L+6.

"The Blacklist" (1.2/4 in 18-49, 6.4 million viewers overall from 10-11 p.m. ET): Ranks #1 among entertainment programs in the time period ahead of ABC's "How to Get Away With Murder" in total viewers.

Remains undefeated in the slot this season against non-sports competition on the Big 4 nets in total viewers.

Pulls within 0.1 of a rating point of "How to Get Away With Murder" in 18-49 (1.2 vs. 1.3) and tops "HTGAWM" in adults 25-54 (1.7 vs. 1.6) and total viewers (6.4 million vs. 4.7 million).

Week to week is currently up +9% in 18-49 (1.2 vs. 1.1) and +7% in total viewers (6.385 million vs. 5.994 million), pending updates.

Will grow dramatically via time-shifting and VOD - the previous week's "Blacklist" increased by +109% in 18-49 rating (from a 1.1 to a 2.3) and +4.5 million viewers overall (6.0 million to 10.5 million) going from L+SD to L+6.

In Late-Night Metered Markets Thursday Night (the Orlando and West Palm Beach markets are currently excluded): In Nielsen's 56 metered markets, household averages were: "The Tonight Show Starring Jimmy Fallon," 2.5/7; "Late Show with Stephen Colbert," delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.0/5.

In the 25 markets with Local People Meters, adult 18-49 ratings were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," delayed by an NFL overrun. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," delayed by an NFL overrun.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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