NBC's A.D. THE BIBLE CONTINUES is #1 Scripted Show of Night

"A.D. THE BIBLE Continues" (1.7/5 in 18-49, 7.6 million viewers overall from 9-10 p.m. ET) is the #1 scripted show of the night on the Big 4 networks in adults 18-49 and #1 primetime show overall on those nets excluding CBS's "60 Minutes," which followed a Masters golf overrun.

"A.D. THE BIBLE Continues" built by +89% on its lead-in in adults 18-49 (1.7 vs. 0.9) and by +63% in total viewers (7.6 million vs. 4.7 million).

"A.D. THE BIBLE Continues" is up +55% versus NBC's slot average with originals for THE FIVE weeks before "A.D.'s" debut (1.7 vs. 1.1) and up +65% in total viewers (7.625 million vs. 4.614 million). Versus last season's second episode in the time period of the drama "Believe," last night's "A.D. THE BIBLE Continues" is up +42% in 18-49 (1.7 vs. 1.2 on March 23, 2014) and up +49% in total viewers (7.625 million vs. 5.129 million viewers).

"A.D. THE BIBLE Continues" grew +6% from half-hour to half-hour in adults 18-49 (1.6 to 1.7) and +10% in adults 25-54 (2.1 to 2.3).

L+3: The previous week's "A.D. THE BIBLE Continues" increased in L+3 vs. L+SD by +12% in 18-49 rating (2.33 to 2.60) and in total viewers by 1.0 million persons (9.7 million to 10.7 million).

"American Odyssey" (0.8/3 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) is tied for #2 in the time period among ABC, CBS and NBC, within 0.1 of a point of #1 among those networks (0.8 vs. 0.9 for ABC's "Revenge"). "American Odyssey" is #1 among those networks in adults 18-34.

L+3: The prior week's "American Odyssey" increased in L+3 vs. L+SD by +16% in 18-49 rating (1.14 to 1.32) and in total viewers by 1.2 million persons (5.4 million to 6.6 million).

"Dateline NBC" (0.6/2 in 18-49, 3.5 million viewers overall from 7-8 p.m. ET) grew +20% from its first half-hour to its second in adults 18-49 (0.5 to 0.6).

An encore telecast of "A.D. THE BIBLE Continues" (0.9/3 in 18-49, 4.7 million viewers overall from 8-9 p.m. ET) grew +25% from its first half-hour to its second in adults 18-49 (0.8 to 1.0). The 8 p.m. rebroadcast also increase half-hour to half-hour by +27% in adults 25-54 (1.1 to 1.4) and +23% in women 25-54 (1.3 to 1.6).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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