NBCU Hispanic Enterprises to Target 'Generation M'

At tonight's Upfront Presentation for NBCUniversal's Hispanic Group, executives from NBCU Hispanic Enterprises and Content will announce plans to partner with DEFY Media, a leading independent creator and distributor of digital content focused on the influential 13-34 demographic. The alliance will build upon the combined pioneering expertise of each media company to develop new social and mobile content specifically designed for "Generation M" (Millennial, Mobile, Multicultural). The partnership will be focused around DEFY Media's popular Spanish-language channel, Clevver Teve, with initial initiatives centered around moms, fitness and beauty running across digital, linear and mobile platforms launching in the fourth quarter of 2015.

"DEFY Media has consistently been ahead of the curve in bringing innovative and highly social content to the marketplace," said Peter Blacker, Executive Vice President, Digital Media and Emerging Businesses, NBC Universal Hispanic Enterprises and Content. "We are thrilled to be their official Hispanic partner and look forward to working together to create new and exciting products that engage the U.S. Hispanic audience in multiple languages and on multiple platforms."

Keith Richman, President, DEFY Media, said: "NBC Universal Hispanic Enterprises and Content leads the industry with its innovative approach to engaging Hispanics across all platforms in Spanish and English. We are excited to grow this market together with new concepts and experiences."

The deal will build on DEFY Media's leading position as one of the largest creators of original content for the Millennial audience, with a massive reach of over 50 million Youtube subscribers and over 500 million monthly video views, and tap into NBCU Hispanic Enterprises and Content's extensive reach and experience engaging Hispanic across television, digital and mobile platforms. The new formats and concepts, produced in Spanish and English, will also LEVERAGE access to talent and studios from both companies to bring high quality, customized content to the coveted and highly engaged Hispanic audience.

About NBCU's Hispanic Enterprises and Content:

NBCUniversal is the leading media company reaching over 90% of Hispanics in the U.S. every month, in English and Spanish, across all its video platforms. NBCUniversal's Hispanic Enterprises and Content division encompasses the company's Hispanic franchises and all of its Hispanic content efforts across all of NBCUniversal's networks and platforms including the Telemundo Network, a Spanish-language television network reaching 94% of Hispanic TV households and featuring original scripted and non-scripted productions, theatrical motion pictures, specials, news and first-class sports events; Telemundo Studios, the leading producer of original Spanish-language primetime content in the U.S.; the Telemundo Station Group, reaching U.S. Hispanic viewers in 210 markets, through its 17 owned stations and 52 broadcast and MVPD affiliates in the US and Puerto Rico; NBC UNIVERSO, a modern general entertainment cable channel for Latinos, offering a thrilling mix of exclusive premium sports, signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices; Telemundo International, the second largest distributor of Spanish-language content in the world, reaching more than 120 countries in over 40 languages; and its Digital Media unit, which creates and distributes original content across digital and emerging platforms including mobile devices, apps, www.telemundo.com and www.nbcuniverso.com, and operates Fluency Productions, the company's new multi-format, multi-platform production studio

About DEFY Media:

DEFY Media is the top digital producer and programmer for 13-34 year olds, and the largest owner of Youtube channels and leading media brands across the comedy, lifestyle and gaming verticals. Each month, DEFY-produced content generates 500 million video views and reaches 125 million viewers across our 50 million Youtube subscribers, 80 million unique web visitors and consumers of our apps, which have been downloaded over 22 million times. DEFY Media brands include Smosh, recently named by Variety as the top brand for 13-17 year olds, Break, known for its top program "Prank It Forward", and Screen Junkies, home to the highly influential digital series "Honest Trailers". The world's top brands partner with DEFY to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution and promotion, DEFY Media is built for content delivery in the digital age. Please visit us at www.DEFYMedia.com.

To post a comment, you must register and login.