NBC Wins Week 2 in All Key Demos; Matches Year-Ago in 18-49

NBC has won Week 2 of the 2015-16 primetime season, leading among the Big 4 networks for a second week in a row in the key adult 18-49 measure and every other key demographic. It's the fourth straight year NBC has won the opening two weeks of the new season in 18-49.

NBC maintained 100% of its adult 18-49 rating for the same week last year (2.7 vs. 2.7), even before the inclusion of additional time-shifting and viewership on other platforms, and is up versus a year ago in total viewers (9.3 million vs. 9.0 million), men 18-49 and men 25-54.

According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 2.7 rating, 9 share in adults 18-49 and 9.3 million viewers overall for the week of Sept. 28-Oct. 4.

NBC's "Sunday Night Football" is the #1 primetime telecast of the week on the Big 4 in adults 18-49, total viewers, adults 25-54, adults 18-34, all key adult-male demos and kids 2-11.

Also ranking in the top 10 among the week's Big 4 primetime programs in adults 18-49 were both Tuesday and Monday editions of "The Voice" (#5 and #6 respectively) and Monday's "Blindspot" (#10, and the week's top-rated new program). Joining those shows in the Top 35 were Tuesday's "Best Time Ever with Neil Patrick Harris" (tied for #21) , Thursday's season debut of "The Blacklist" (tied for #26), Wednesday's season premiere of Chicago P.D." (tied for #29) and Wednesday's "Law & Order: SVU" (tied for #29). Rankings exclude sports pre- and post-game shows.

Note on Year-to-Year Comparisons: Keep in mind that for Week 2 this year, FOX benefited from the high-rated Sunday NFL overrun, while last year, CBS received that significant boost.

It's the 13th consecutive week NBC has ranked #1 or tied for #1 among the Big 4 networks in adults 18-49, the longest unbeaten streak for any network in six years, since FOX won 17 weeks in a row in 2009 from the week of Feb. 2 to the week of May 25, 2009. The 13-week streak is also NBC's longest in 12 years, since the network finished #1 or tied for #1 for 16 consecutive weeks in 2003 from the week of May 26 through the week of Sept. 8, 2003.

Highlights of NBC's premiere week include:
· The week's #1 results for a first-year series from "Blindspot."

· Also from "Blindspot," NBC biggest gain going from L+SD to L+3 since last November (+1.60).

· NBC's 11th consecutive Tuesday win in 18-49.

· "The Voice" ranking #1 among Tuesday telecasts by a +68% margin in 18-49.

· "Chicago P.D." debuting with a tie for its best non-crossover rating in 12 months.

· "SVU" equaling its best rating yet when facing "Empire."

· "Mysteries of Laura" matching its 18-49 high since February.

· "The Blacklist" premiering with a tie for its high since February.

· The NFL's most-watched Week 4 primetime telecast in 19 years with Cowboy-Saints "Sunday Night Football" (24.2 million).

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.7/9, 3.4 million
CBS 2.1/7, 2.7 million
Fox 1.8/6, 2.3 million
ABC 1.8/6, 2.3 million
CW 0.3/1, 0.4 million

Each rating point equals 1.27 million viewers

TOTAL VIEWERS

CBS 3.5/10, 10.3 million
NBC 3.1/9, 9.3 million
ABC 2.3/6, 6.8 million
Fox 1.8/5, 5.3 million
CW 0.3/1, 1.0 million

Each rating point equals 2.95 million viewers

SEASON TO DATE
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.7/9, 3.4 million
CBS 2.3/8, 2.9 million
ABC 1.7/6, 2.2 million
Fox 1.7/6, 2.2 million
CW 0.3/1, 0.4 million

Each rating point equals 1.27 million viewers

TOTAL VIEWERS

CBS 3.6/10, 10.6 million
NBC 3.1/9, 9.1 million
ABC 2.3/7, 6.9 million
Fox 1.6/4, 4.8 million
CW 0.3/1, 1.0 million

Each rating point equals 2.95 million viewers

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