NBC Wins Six Half-Hours for Monday Night

By: Nov. 26, 2013
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From 8-10:01 p.m. ET, "The Voice" (3.3 rating, 9 share in adults 18-49, 11.3 million viewers overall) ranked #1 or tied for #1 in the time period among ABC, CBS, NBC and FOX in every key demographic - adults, men and women 18-34, 18-49 and 25-54. Versus its comparable fourth live Monday episode of the prior cycle "The Voice" (3.3/9 from 8-10:01 p.m.) is up 3% in both 18-49 (3.3 vs. 3.2 on May 27) and total viewers (11.289 million vs. 10.999 million)..

"The Voice" is #1 for the night on ABC, CBS, NBC and FOX in 18-49 and other key categories.

From 10:01-11 p.m. ET, "The Blacklist" (3.0/8 in adults 18-49, 10.8 million viewers overall) ranked #1 in The Hour among ABC, CBS and NBC in adults 18-49 and every other key demographic, with a margin of 43% in adults 18-49 versus ABC's #2 "Castle" (3.0 vs. 2.1). "The Blacklist" is the #2 show of the night on ABC, CBS, NBC and FOX in 18-49 and the #1 scripted show on those nets.

"The Blacklist" matched its prior rating (3.0 on Nov. 11), despite last week's preemption, and equaled its top rating since Oct. 28 (3.1). In total viewers, it's the top "Blacklist" since Oct. 14 (10.9 million). And note that "Blacklist" is a heavily time-shifted show, having now generated the three biggest total-viewer increases going from L+SD to L+7 in U.S. TV history (see details below).

Versus NBC's averages in the slot last season, last night's "Blacklist" is up 50% in 18-49 rating (3.0 vs. 2.0, L+SD non-sports) and up 89% in total viewers (10.832 million vs. 5.746 million).

L+7: The Nov. 4 "Blacklist" delivered the largest total-viewer increase from L+SD to L+7 in U.S. TV history, growing by 6.589 million (from 10.337 million to 16.926 million). "The Blacklist" now holds the top three increase from L+SD to L+7 among total viewers in U.S. TV history. The Nov. 4 "Blacklist" also generated the show's best-ever L+SD to L+7 lift in 18-49, growing by 2.29 rating points to a 5.15 from a 2.86, an 80% gain.

L+3: The prior telecast of "The Blacklist" on Nov. 11 generated the second biggest "live plus three day" increase in U.S. television history in total viewership, growing by 5.227 million persons (from 10.688 million viewers in "live plus same day" to 15.915 million in L+3). The only bigger increase in history came from the Nov. 4 "Blacklist," which grew by 5.427 million (from 10.337 million to 15.764 million). The 15.915 million for the Nov. 11 telecast was the biggest "Blacklist" audience in L+3 in six weeks(since Sept. 30, 16.443 million). In L+3, "Blacklist" has been up week-to-week in total viewers for each of its last four telecasts.

"The Blacklist: has delivered the five largest total-viewer L+3 increases ever, including the only three telecasts to gain more than 5 million viewers in L+3.

In adults 18-49, the Nov. 11 "Blacklist" delivered the show's second biggest L+3 gain to date on both a percentage basis and by rating point, adding b61% or 1.80 rating points to its next-day "live plus same day" 18-49 rating (to a 4.76 in L+3 from a 2.96 in L+SD), trailing only the increases of the prior week (+68%, +1.95 rating points).


In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/9; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.4/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.7/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


For the November Sweep:

NBC has won its second consecutive November sweep in adults 18-49, marking the first time in 10 years, since 2002 and 2003, that NBC has won two November sweeps in a row.

NBC also ranks #1 for the sweep among ABC, CBS, NBC and FOX in adults 18-34, adults 25-54, men 18-34, 18-49 and 25-54 and women 18-34 and 18-49..

With 25 of 28 nights counted in the November sweep, NBC leads sweep runner-up CBS by 0.4 of a point or 18%, with Monday through Wednesday results yet to be factored into sweep averages. If NBC finishes the sweep with that 18% margin, it would be biggest percentage advantage for any network in a November sweep since NBC won by 19% in 2002. In ratings points, the 0.4 margin would match the biggest for any network in a November sweep in four years (since FOX won by 0.5 in 2009).

If NBC maintains its total-viewer average of 8.2 million through the conclusion of the sweep, it would be the network's top total-viewer result for a November sweep in six years (since averaging 8.5 million in 2007, L+SD). Versus last year, NBC is currently up 4% in total viewers for the sweep to date.

For the November sweep, NBC's "Sunday Night Football" ranked as the #1 Primetime series on ABC, CBS, NBC and FOX in adults 18-49, averaging an 8.6 rating in "live plus same day." "The Voice" (3.6 with its Monday edition) is the #1 unscripted series of the sweep and "The Blacklist" (2.9) is the #1 new series and tied for the #1 drama.

"SNF" is the #1 Primetime show of the sweep on ABC, CBS, NBC and FOX in every key category - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17.

November Sweep Live Plus Same Day
25 of 28 Nights
Net...Adult 18-49 Rating...Adult 25-54 Rating...Total Viewers
NBC...2.6...3.1...8.232 million
CBS...2.2...3.0...10.334 million
ABC...2.0...2.5...7.623 million
Fox...1.7...1.9...4.854 million


For the Week:

NBC has finished #1 in adults 18-49 for the Primetime week of Nov. 18-24, with "Sunday Night Football" ranking #1 among Primetime telecasts on ABC, CBS, NBC and FOX in every key ratings measure.

NBC has now finished #1 or tied for #1 during eight of nine weeks this season, finishing #2 only once during a week in which FOX carried World Series coverage on four of seven nights.

During a week that featured competition from ABC's "American Music Awards," "Sunday Night Football" ranked #1 for the week among Big 4 Primetime programs in adults, men and women 18-34, 18-49 and 25-54.

In adults 18-49, in addition to "Sunday Night Football" ranking #1 for the week among Big 4 Primetime programs, Monday's "Voice" finished #3 and Tuesday's "Voice" was #6. Rankings exclude sports pre- and post-game shows.

Through nine weeks of the new season, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49 and is also #1 in every other key demo - adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54, including a tie with CBS in women 25-54.

NBC leads the season by 0.5 of a rating point (with a 3.2 vs. second-place CBS's 2.7), the biggest margin for any network nine weeks into the season in 11 years (since NBC led by 0.9 of a point in 2002).

In total viewers, NBC ranks #2 for the season, its highest total-viewer ranking nine weeks into a season in nine years (since 2004).

NBC's season average of 9.7 million viewers is its biggest overall audience nine weeks into the season in seven years (since 2006, 10.3 million). Versus one year ago, NBC is up 9% season to date in total viewers (9.7 million vs. 8.9 million).


Averages for the Week, "Live Plus Same Day"
Net...18-49 Rtg...Total Viewers
NBC...2.6...8.415 million
CBS...1.9...9.821 million
ABC...2.3...8.502 million
Fox...2.0...5.901 million

Season Averages, "Most Current"
Net... 18-49 Rtg...Total Viewers
NBC...3.2...9.730 million
CBS...2.7...11.976 million
ABC...2.5...8.765 million
Fox...2.5...7.423 million


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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