NBCSN's first-ever live NASCAR Sprint Cup race led the network to several milestones this past weekend, including a total day average of 428,000 viewers, marking a 224% increase over the same weekend last year on NBCSN.
Saturday's prime time presentation of NASCAR Sprint Cup Racing from Kentucky ranked as the most-watched cable sports program of the week and highlighted a triple-header weekend of racing that also included the most watched INDYCAR telecast in four years, as well a thrilling Friday Night NASCAR XFINITY Series race. NBCSN's daily show NASCAR AMERICA also raced to a couple of series highs last week, registering the most-watched episode and week in the history of the program. NBCSN motorsports viewership highlights include: NBCSN registered a total day average of 428,000 viewers this past weekend (July 11-12), up 224% from the same weekend last year (July 13-14, 2014). NBCSN's primetime Saturday presentation of the NASCAR SPRINT CUP SERIES race averaged 3.2 million viewers - ranking as the most-watched cable sporting event of the week and topping all Saturday sports programming (broadcast or cable). NBCSN's viewership for the telecast topped Saturday's second-most watched sporting event by 10% (regionalized MLB coverage - including Yankees vs. Red Sox - on Fox, 2.9 million viewers).Videos