MOTOWN THE MUSICAL to Sponsor CBS NEWS' 50 YEARS: THE BEATLES, 2/9
Fifty years after Motown revolutionized the music industry with its "Sound of Young America" and countless 1964 Billboard hits by Mary Wells, The Supremes and others, the smash Broadway hit Motown the Musical is proud to sponsor CBS News Live Experiences launch of 50 YEARS: THE BEATLES, a live, interactive multimedia event marking the 50th anniversary of the band's first American television appearance on CBS's "The Ed Sullivan Show."
Hosted by CBS News Senior Business Correspondent and Anchor of CBS This Morning: Saturday Anthony Mason, 50 YEARS: THE BEATLES will take place Sunday, February 9 from 6:00-8:00PM at the Ed Sullivan Theater in New York City, 50 years to the day of the historic telecast and in the legendary theater where it happened. The program will also be live streamed on CBSNews.com and CBSNewYork.com/50yearslater.
Presented by Motown the Musical, 50 YEARS: THE BEATLES is the first in an anticipated series of CBS News Live Experiences, a conversational tour and video series that will examine the culture, society and politics of today in the context of catalytic events that took place 50 years ago. The events will combine the strong assets of the CBS Corporation, including CBS News, CBS Entertainment, CBS Television Stations, CBS Radio, CBS Sports and CBS Interactive, to create unforgettable, exciting, moving experiences for attendees. The centerpiece of each event will be CBS News' vast archival coverage of key moments, in addition to a symposium of experts moderated by CBS News anchors and correspondents.
The live symposium, moderated by Mason, will feature musicians and artists whose work has been influenced by the Beatles. The panelists will include Pattie Boyd, a photographer and model who was married to George Harrison and the inspiration for his song, "Something"; Andrew Loog Oldham, who managed the Rolling Stones from 1963 to 1967, and before that was the publicity assistant to the Beatles' manager; guitarist, songwriter and record producer Mick Jones, who founded the rock band Foreigner and played the same Paris concert hall as the Beatles 50 years ago; and Julie Taymor, an award-winning film, opera and theater director whose Oscar-nominated "Across the Universe" is a '60s-era love story powered by more than 30 Beatles songs.
50 YEARS: THE BEATLES will also feature an art gallery and exhibit of Beatles memorabilia displayed inside the Ed Sullivan Theater. Additionally, guests inside the theater will watch a presentation of THE NIGHT THAT CHANGED AMERICA: A GRAMMY(R) SALUTE TO THE BEATLES, which will be broadcast on the CBS Television Network (8:00 PM, live ET/delayed PT) on Sunday, Feb. 9. The two-hour special will feature today's top artists covering the songs performed by the Fab Four on that momentous evening and Beatles' songs through the years, as well as footage from that landmark Sunday evening and other archival material.
CBS Live Experiences, the newest division of CBS Corporation, brings CBS's popular programming and iconic content and brands to life through local, immersive experiences for audiences across the country. The events will draw on the strong assets of the CBS Corporation, including CBS News, CBS Entertainment, CBS Television Stations, CBS Radio, CBS Sports and CBS Interactive to create unforgettable, exciting, moving experiences for attendees, leading to a stronger connection between CBS audiences and its vast content.