MOONSHINERS & AMISH MAFIA Dominate Primetime Cable in Male Viewers
Moonshiners was the #1 cable program on Wednesday evening among Persons 25-54 and Men 25-54/18-49 delivery, no exclusions. It was also the #5 program in ALL OF TELEVISION (broadcast and cable) among Men 18-49 delivery. It earned a 2.32 HH, 2.01 P25-54 and 3.18 million total viewers P2+ average delivery.
AMISH MAFIA was the #2 cable program on Wednesday evening among Men 25-54 and Men 18-49 delivery, behind only MOONSHINERS. It was also the #2 show in all of cable among total viewers P2+ with a 2.21 HH / 1.86 P25-54 / 3.20 million viewers P2+ average delivery.
This marks the sixth consecutive week Amish Mafia and Moonshiners delivered a 1-2 punch and ranked as the #1 and #2 programs in all of cable television in Men 25-54.
Discovery Channel finished as the #1 cable network on Wednesday evening in total viewers P2+, Persons and Men 25-54 and Persons and Men 18-49 ratings and delivery. Discovery's ranking increased one position vs. last Wednesday, and as the #4 network in ALL OF TELEVISION for male viewers it beat broadcast network NBC among both Men 25-54 and Men 18-49 delivery.
Among Men 25-54, Discovery Channel's Prime Time line-up beat numerous broadcast television programs, including ABC's "Nashville" and "The Neighbors", CBS' "NCIS" and NBC's "Chicago Fire", "Law & Order: SVU", "Whitney" and "Guys With Kids".
All new episodes of Moonshiners can be seen next week.
Source: Nielsen. NHI Calendar. 1/16/13. Live+SD AA% and (000).